Supercar Blondie was founded by Alex and Nik Hirschi in 2017. Alex was a broadcast journalist based in Dubai. She hosted a drive time radio talk show for over four years, before founding Supercar Blondie. Today the company has grown in to a team of over 35 people and produces content that is featured on all social media platforms to an audience over 95 million.

Supercar Blondie finds and covers the coolest cars, tech, luxury and gaming in the world. The company now has multiple on-camera talents and a team of producers, editors, and social media executives.