About Us


With more 120 million followers, SB Media generates more than 2 billion views per month and owns the world's biggest automotive entertainment brand - Supercar Blondie. Our highly engaged audience loves our future-facing take on cars, design and technology. Having started as a social influencer we have grown into a full digital media network with a roster of talent, an automotive design studio, and a suite of channels and shows that live across YouTube, Instagram, Facebook, TikTok, Snapchat, Twitter, BilBili and our website. The group is also about to launch its own proprietary automotive tech platform..

SB logo in black



Supercar Blondie was founded by Alex and Nik Hirschi in 2017. Alex was a broadcast journalist based in Dubai. She hosted a drive time radio talk show for over four years, before founding Supercar Blondie. Today the company has grown in to a team of over 50 people and produces content that is featured on all social media platforms to an audience over 100 million. Supercar Blondie finds and covers the coolest cars, tech, luxury and gaming in the world. The company now has multiple on-camera talents and a team of producers, editors, and social media executives.