ABOUT US
Supercar Blondie is the world’s biggest automotive entertainment brand, founded by Alex Hirschi in 2017. It was sparked by Alex’s passion for cool cars, with a goal to deliver real and unfiltered access to the world’s most unique, inaccessible, and extraordinary vehicles. Her ‘girl next door’ take on cars resonated with automotive lovers around the world, which quickly grew her social channels to over 125 million followers. Today, Supercar Blondie has evolved into a global media brand. SB Media Group is a publishing house with many in-house presenters and creators, producers, editors, and journalists working on a wide range of content across its portfolio of social channels and its editorial site supercarblondie.com SB Media generates more than 2 billion views per month across YouTube, X, Instagram, Facebook, TikTok, Snapchat, Twitch, Pinterest, LinkedIn, BilBili, and our website. In 2024, the group also launched a global auction platform for rare and premium vehicles, SBX Cars It is the only digital auction platform that specializes in bringing rare and collectible vehicles from all over the world directly to our engaged followers and readers to simplify the process of both buying and selling.
OUR MISSION
We have redefined automotive content with a dedication to delivering a unique and future-facing take on the most exciting car releases, groundbreaking concepts, and innovative technology to our highly engaged audience. Through exclusive access, in-depth reviews, and always being the first to a story, we strive to inspire, entertain, and inform our readership 24/7. More than just a platform, it’s a community for those who are constantly driving forward. With innovation in mind, we use AI to create thought-provoking images and support our writers’ human-generated content where its use doesn’t distort its meaning or mislead our audience.