fb

BMW offering $1,000 incentive to trade Tesla for one of its EVs

It's a nice gesture – but is it enough?
  • BMW is offering a new type of incentive to encourage people to trade in their Tesla for one its own EVs
  • The offer also applies to owners of various other brands, including Porsche, Rivian, and Lucid
  • It is available to US buyers, who can also benefit from tax credits

Published on Mar 7, 2024 at 5:25PM (UTC+4)

Last updated on Mar 7, 2024 at 9:35PM (UTC+4)

Edited by Adam Gray

BMW is attempting a new ‘trick’ to convince Tesla owners to abandon their ‘Musk-mobile’ and switch to BMW.

And it’s pretty straightforward: they’re offering actual cash money.

READ MORE: Bugatti Veyron is spotted being loaded on to Emirates flight, showing unfathomable display of wealth

The idea is super uncomplicated and simple.

In short, BMW will guarantee an additional $1,000 discount to buyers who decide to trade in their electric vehicles made by other car manufacturers.

The offer applies to owners of any vehicle built by Tesla, Audi, Mercedes, Lucid, Rivian, Porsche, and Polestar.

Owners of the Ford Mustang Mach-E and Volkswagen ID.4 SUV are also eligible.

The ‘2024 BEV Conquest Program’ – this is what BMW calls this initiative – is available for would-be buyers of the BMW i4, i5, i7, and iX.

The offer is available to US buyers only, who can also benefit from various Federal and local tax incentives, including the one that still hasn’t decided whether the Tesla Model Y is an SUV or not.

Jokes aside, the timing is certainly right, because electric cars aren’t exactly taking off as expected.

For every brand that unveils a new one – Dodge is the latest with the new Charger Daytona EV, the first electric muscle car – there’s always another one that’s not entirely sure this is the way to go.

Even though BMW’s idea is certainly commendable and generous, we’re not entirely sure it’s enough to shift the balance.

The thing is, most of the aforementioned vehicles – from the Mustang Mach-E to the Porsche Taycan – cost way more than $50,000.

In some cases, with certain range-topping models from Tesla or Lucid, they go for six figures.

With that in mind, a $1,000 incentive is maybe not going to be enough to make a difference in this market.

You might be interested in

Related Articles

ISS crew return to Earth and are extracted from capsule in incredible footage
Audi scrapped the 'Skorpion', an endurance car for the road
Bulgari unveils new world's thinnest watch and it's as slim as a coin
Alpine to run hydrogen-combustion prototype supercar next month
2024 Tesla's SUV's Complete Lineup, What's Happening to Model Y, X and Cybertruck
Koenigsegg has revealed potentially the most extra key fob holder ever
Man shares seriously impressive picture of Cybertruck in his garage stunning followers
NASCAR driver once overtook five other cars using physics trick he saw in a videogame