Ferrari CEO considers banning custom paint jobs
- Ferrari is highly likely to ban custom paint jobs on its supercars
- The Italian manufacturer isn’t a fan of celebrities customizing their products
- Cease-and-desist letters have previously been sent to some high-profile owners
Published on Feb 10, 2025 at 11:44 AM (UTC+4)
by Henry Kelsall
Last updated on Feb 10, 2025 at 12:56 PM (UTC+4)
Edited by
Kate Bain
The Ferrari CEO is debating whether or not to ban custom paint jobs on its cars.
Ferrari has always had a love-hate relationship with custom paint jobs, even sending cease-and-desist letters to owners who do them.
According to The Times, CEO Benedetto Vigna is considering restricting buyers’ choices and customization options for their cars.
The ban would outlaw anything from new paint jobs to custom wraps or graffiti on the super-luxurious performance vehicles.
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Ferrari isn’t a fan of custom paint jobs
Maranello has repeatedly stated that it does not like customers changing their paint schemes.
In 2014, electronic music star DJ Deadmau5 wrapped his supercar in an amusing scheme based on the Nyan Cat meme, complete with the space cat and its rainbow smoke trail.
Unsurprisingly, the Scuderia saw this very quickly and rapidly sent the music star a cease-and-desist letter directly from their legal team.
That sent a clear message to everyone who has bought a Ferrari or considered doing so: No matter how big you are and how many followers you have on social media, you can’t customize your Italian supercar.
Justin Bieber was banned from buying more Ferraris
Music star Justin Bieber is another celebrity who has faced the wrath of Ferrari due to a custom paint job.
Bieber altered the appearance of his 458 Italia, only to find himself blacklisted by Maranello, reportedly.
Bieber also tried to auction his 458 Italia without telling the comapny, something that the manufacturer also doesn’t like.
Currently, the traditional Rosso Corsa red adorns just 40 percent of new vehicles.
The company has also banned pink from any of its cars, but there is some method to their madness.
Changing the color or customizing a car can sometimes drastically lower its resale value, particularly if it is a Ferrari.
From a historical standpoint, it makes sense for a company with as rich a history as Ferrari to want it preserved as fully as possible.
Even if that does mean ruffling a few feathers along the way.
