BMW goes all out for April Fool’s Day and tricks fans with two ‘new’ vehicles
- BMW unveiled two amazing concepts
- One is a Dakar-inspired coupe, and the second one is a track-only wagon
- Unfortunately… they’re both fake
Published on Apr 02, 2025 at 3:31 PM (UTC+4)
by Alessandro Renesis
Last updated on Apr 02, 2025 at 3:31 PM (UTC+4)
Edited by
Tom Wood
For April Fool’s Day, BMW pranked its fans and followers on social media with an M2 Dakar and an M3 Touring GT3 Evo.
Both are made up, but they look great.
And more to the point both look real.
Unfortunately, both don’t exist and (almost certainly) never will.
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These BMW models are (unfortunately) fake
BMW shared images of an M2 Dakar and a M3 Touring GT3 Evo on April Fool’s Day.
Both cars look real and more to the point realistic.
They look like plausible products, like something BMW might indeed announce and then launch.
The M3 Touring GT3 Evo (above) is inspired by the M3 Touring, a production car you can buy (provided you’ve got a lot of cash).
The other one is the M2 Dakar (below), a nod to the similar vehicles that are halfway between a supercar and an off-roader built, for example, by Porsche or Lamborghini.
The key difference is the Lamborghini Huracán Sterrato and Porsche 911 Dakar are real, while the M2 Dakar isn’t.
Pity.
Is April Fool’s Day still a thing?
Companies, including automakers, used to do the April Fool’s Day thing a bit more often in the past.
The problem is that it can easily backfire, especially if the company in question is public, because Fool’s Day announcements still affect stock prices even if it’s just a joke.
Volkswagen found out the hard way in 2021, when its April Fool’s Day stunt turned into a legal nightmare when the SEC (Securities and Exchange Commission) got involved.
Nothing happened in the end, but getting in trouble for a joke is the last thing a global company wants to do.
The other problem with April Fool’s Day is people tend to be skeptical when the announcement is real.
A few years ago, Dyson announced a new pair of headphones (above) ahead of April Fool’s Day and then had a hard time convincing customers the product was real.
Mind you, the fact that these headphones were gigantic and came with an integrated mask that’s also an air filter probably contributed to the skepticism.
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