The latest Jacob Astronomia costs the same as TWO new Lamborghinis
The latest Jacob Astronomia costs the same as TWO new Lamborghinis

The attention to detail with the new Jacob Astronomia Revolution is amazing, from telescope-inspired gold mirrors to the diamond that rotates around the dial.

The latest Jacob timepiece is a (pricey) tribute to the home of Bugatti
The latest Jacob timepiece is a (pricey) tribute to the home of Bugatti

The Jacob Molsheim Edition is a fitting tribute to the small French town where Bugatti was founded, with an equally fitting 7-figure price tag.

This ceramic watch costs the same as city car, and it’s made by Aston Martin
This ceramic watch costs the same as city car, and it’s made by Aston Martin

The upgraded Girard-Perregaux Laureato is an all-ceramic masterpiece made in partnership with Aston Martin racing: but the price will make you weep.

Jacob & Co makes custom Hermès Bugatti Chiron timepiece
Jacob & Co makes custom Hermès Bugatti Chiron timepiece

The watch was designed to match the $4 million Hermès Bugatti Chiron.

The new Jacob and Co Billionaire is more expensive than most hypercars
The new Jacob and Co Billionaire is more expensive than most hypercars

With over 240 diamonds and 250 carats on the dial, case, and bracelet; and a 7-figure price tag, the Jacob and Co Billionaire Double Tourbillon isn’t for everyone.

The new MoonSwatch is now available in 14 more cities
The new MoonSwatch is now available in 14 more cities

The new MoonSwatch Mission to Moonshine is here so is it a 007-themed Swatch or is it a new colorway? Neither: it has just a gold-coated hand.

Richard Mille unveils its first women’s sports watch – and it’s pricey
Richard Mille unveils its first women’s sports watch – and it’s pricey

The new Richard Mille RM 07 04 weighs less than a t-shirt, coming in with five different colorways and an eye-watering price tag.

Brabus and Panerai just made the toughest-looking watch ever
Brabus and Panerai just made the toughest-looking watch ever

Brabus and Panerai have teamed up to create a watch that looks like it could withstand a nuclear blast.

You can now buy an entire Zenith box set for ‘just’ $128,000
You can now buy an entire Zenith box set for ‘just’ $128,000

Why buy only one Zenith Defy watch when you can buy a whole boxset of rainbow watches for $128,000, right?

A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII
A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII

A case made from rose gold, 251 diamonds around the bezel and 30 diamonds on the crown – Check out Rihanna’s limited-edition Jacob & Co.

Breitling unveils new Six Nations-themed collection
Breitling unveils new Six Nations-themed collection

From the customized caseback and sub-dial to the dial color, the attention to detail is outstanding, as is the price: nearly $9,000.

The new Urwerk ‘Back to Black’ is pricier than a Porsche 911
The new Urwerk ‘Back to Black’ is pricier than a Porsche 911

A fitting ‘sequel’ to the Aggregat Odissée, the new Urwerk Back to Black is here with a crazy face and a mind-blowing price tag.

Check out Jacob & Co’s crazy $20m collection at Dubai Mall
Check out Jacob & Co’s crazy $20m collection at Dubai Mall

An outstanding diamond ring worth $5 million, a swathe of Jacob x Bugatti watches and a love letter to Dubai: check out the new Jacob & Co Dubai Mall store.

Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch
Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch

The latest Roger Dubuis Excalibur comes in with a diamond bezel, white gold case and a controversial ‘ketchup and mayo’ colorway.

The iconic TAG Heuer Monza is ready for a big comeback
The iconic TAG Heuer Monza is ready for a big comeback

One of the most underrated timepieces ever is back, the new TAG Heuer Monza is here with a carbon case and an eye-watering price.

Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch
Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch

The new Jacob and Co Tsavorite is an ultra-expensive, one-off watch designed for Cristiano Ronaldo and adorned with over 300 green emeralds.