The Jacob Molsheim Edition is a fitting tribute to the small French town where Bugatti was founded, with an equally fitting 7-figure price tag.
Watches
The latest updates from the watch industry, covering iconic brands like Richard Mille, Jacob, Rolex, Patek and AP, as well as auction results and crazy collabs.
This ceramic watch costs the same as city car, and it’s made by Aston Martin
The upgraded Girard-Perregaux Laureato is an all-ceramic masterpiece made in partnership with Aston Martin racing: but the price will make you weep.
The new Jacob and Co Billionaire is more expensive than most hypercars
With over 240 diamonds and 250 carats on the dial, case, and bracelet; and a 7-figure price tag, the Jacob and Co Billionaire Double Tourbillon isn’t for everyone.
Swatch unveils upgraded MoonSwatch but people aren’t impressed
The new MoonSwatch Mission to Moonshine is here so is it a 007-themed Swatch or is it a new colorway? Neither: it has just a gold-coated hand.
Check out Jacob & Co’s crazy $20m collection at Dubai Mall
An outstanding diamond ring worth $5 million, a swathe of Jacob x Bugatti watches and a love letter to Dubai: check out the new Jacob & Co Dubai Mall store.
Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch
The latest Roger Dubuis Excalibur comes in with a diamond bezel, white gold case and a controversial ‘ketchup and mayo’ colorway.
The iconic TAG Heuer Monza is ready for a big comeback
One of the most underrated timepieces ever is back, the new TAG Heuer Monza is here with a carbon case and an eye-watering price.
Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch
The new Jacob and Co Tsavorite is an ultra-expensive, one-off watch designed for Cristiano Ronaldo and adorned with over 300 green emeralds.
Is Swatch launching a James Bond 007 MoonSwatch?
Rumor has it Swatch may be working on an upcoming 007 MoonSwatch. And the internet is losing its mind.
The latest Richard Mille is a Rock’n’Roll piece with a rockstar price
The new Richard Mille Rock’n’Roll combines red gold, titanium, carbon quartz and an eye-watering price tag.
These are the 4 hottest watches about to hit the scene in 2023
From Rolex upgrades to new colorways for the Omega X Swatch MoonSwatch, these are the hottest drops.
This Ulysse Nardin rabbit-themed watch costs more than a car
The Ulysse Nardin ‘New Classico Rabbit’ is a $45,000 watch designed to celebrate the Year of the Rabbit according to the Chinese zodiac.
New year, new Audemars Piguet Royal Oak – and it’s a thing of beauty
Audemars Piguet didn’t waste time and has already unveiled the first Royal Oak of 2023 – and it’s a beauty.
Cristiano Ronaldo rocked a $770k Jacob watch on his way to Saudi Arabia
Keen-eyed fans spotted the bright green Jacob & Co. watch that Cristiano Ronaldo was wearing on his private jet to Saudi Arabia
Trending this week
Feast your eyes on the Kraken, the 244-ft ‘monster of the sea’
The Kraken superyacht concept has four decks, a beach club, a helipad, and accommodation in each hull. It’s also inspired by the Vapour GT supercar concept.
The fastest plane in the world doesn’t need armor – it’s faster than missiles!
The super spy plane forged in the Cold War.
Bugatti launches collection of sunglasses for the filthy rich
Get ready to fork out big money if you want a pair of Bugatti sunglasses.
The Niniette 66 superyacht is the Bugatti Chiron of the sea
Bugatti has paired up with a yacht builder to create one of the most beautiful superyachts in the world. And it’s named after Ettore Bugatti’s daughter.
The new Urwerk ‘Back to Black’ is pricier than a Porsche 911
A fitting ‘sequel’ to the Aggregat Odissée, the new Urwerk Back to Black is here with a crazy face and a mind-blowing price tag.