Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch

Published on Jan 28, 2023 at 5:00 PM (UTC+4)
by Alessandro Renesis

Last updated on Jan 27, 2023 at 3:44 PM (UTC+4)
Edited by Kate Bain

Roger Dubuis unveils a $101,000 ‘ketchup & mayo’ diamond watch

This is the latest iteration of Roger Dubuis’s flagsghip watch, the Excalibur.

There’s a lot going on with the dial, from the diamond bezel to the iconic Roger Dubuis Excalibur star on the face.

But we can’t help but think of ketchup and mayo when we look at the yellow + red color combo.

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Condiments aside, the attention to detail on this timepiece is incredible.

The 42mm case is made from white gold and adorned with 60 diamonds set on the bezel.

The 1/10 second indicator is located on the top left corner of the dial, while both the hour and minute hands are made from titanium.


The red and yellow star on the face appears to float over the movement thanks to the watch’s skeletonized construction.

And top it all off, Roger Dubuis applied another diamond at the center of the star.

The watch comes in with an eye-watering price tag of $101,000 and is limited to 28 pieces.

It’s a lot of cash, even for a Roger Dubuis.

Just a few weeks ago, the Swiss brand unveiled a new watch to celebrate the launch of the all-new Lamborghini Huracán Sterrato.

And that particular watch ‘only’ cost $66,500.

About the Roger Dubuis Excalibur

Launched in 2005, the Excalibur is Roger Dubui’s best-seller and arguably the brand’s most famous model.

The watch is equipped with a Double Tourbillon Skeleton movement, which is just about the most complicated thing you can put on a watch.

Roger Dubuis has a long-standing partnership with Lamborghini and Lamborghini’s motorsport division ‘Squadra Cose.

They regularly release Lambo-themed watches together.

In addition to the watch dedicated to the Sterrato, Roger Dubuis also made timepieces inspired by the Lamborghini Huracán Spider and the Countach LPI 800-4.

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Alessandro Renesis

Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.