With inflation going through the roof, collectors are turning to cars, watches, and even premium sneaker brands like Jordan and Yeezy.
Especially now crypto is in the toilet.
From Tesla stock to lesser-known Rolex models and even supercars, these are the trends to keep a close eye on this year.
4. Tesla Stock
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Tesla certainly took a beating in the stock market in 2022.
Tesla stock was already on a downward trajectory before Elon Musk’s Twitter deal in late October served as a nail in the coffin.
On top of that, Tesla had to suspend production at the Shanghai plant due to China’s strict Covid rules.
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However, these factors have already been priced in at this point and Tesla stock might recover in 2023.
After all, Tesla vehicles still sell like hot cakes and after the Semi truck, the company is expected to (finally) kickstart production for the long-awaited Cybertruck.
3. Rolex watches
In 2022, some collectors and investors panicked when they saw Rolex prices plummet for the first time in a decade.
However, Rolex is still the most coveted brand in the industry.
As inflation keeps soaring, buyers will likely continue to turn to luxury watches as a hedge against it.
And there’s more.
Last year, Rolex finally launched its pre-owned certified program, which means the company can now exert even more control on its watch prices.
This also means Rolex might try and beat the drum for other, lesser known models that collectors often overlook.
2. Unappreciated exotic cars
These days, any car that’s remotely rare or exotic ends up selling for crazy amounts in the secondary market.
This is why investors are turning to even more rare, lesser-known models.
The Nissan Skyline is a prime example.
After Fast and Furious made it popular, everyone wanted to buy the Skyline R34 that Paul Walker drove.
Then, when prices for the R34 had become prohibitive, collectors begin buying the slightly less popular Skyline R33… which is now just as expensive as the R34.
Another example? You need at least $100,000 to buy a Ferrari Testarossa.
And yet a Ferrari Mondial – same era, similar power – can be had for half the price.
1. Limited-edition supercars
In today’s market, virtually every luxury car that leaves the factory is unique and customized.
This applies to brands like Rolls-Royce, Pagani and Bugatti, for example.
Manufacturers knew this so they upped their prices and began releasing limited-edition models almost on a monthly basis.
Mind you, a big fat wallet isn’t enough to buy these cars: the sale needs to be vetted by the company first.
This is why some buyers flip these cars as soon as they take delivery, making sometimes huge money.
This is frowned upon and manufacturers hate it, but people still do it.
Here’s a crazy example: last February, a Japanese dealer listed a yet-to-be-built Bugatti Centodieci for $4 million over sticker price.