This custom Rolex was sent to a remote island to rust out on purpose

by | Last updated on May 18, 2022 at 4:57PM | Published on Apr 14, 2022 | Luxury, Watches


Artisans de Genève, a Swiss watch company that specialises in one-off customisation projects, has just revealed a unique Rolex Daytona nicknamed “Rusty”.

The name is a reference to the hue that they used for the bezel and the sub-dials, which makes it look like they’re rusting out.

This idea is guaranteed to divide opinions because the Daytona is an icon and it also set the world record for the most expensive wristwatch sold at auction in 2017 when one formerly owned by Paul Newman ended up selling for $17.75 million.

READ MORE: Inside a luxury space balloon where the mega-rich can stay for $347 a minute

Everything you see here was done on purpose, using methods and patience that some would describe as scientific.

The company carefully oxidised the dial by sending it to the Azores, a Portuguese archipelago with one of the highest humidity rates in the world, where they painstakingly controlled the patina for 10 weeks, after which they applied rhodium-plating on the dial.

The bronze-rusty look was also used for the movement, which was customised with 21k gold rotor bears and rose-gold gears.

How much? Well, this is a one-off project so the price was not disclosed.

But bear in mind that Rolex Daytona 116520 models – just like this one – cost between $35,000 and $50,000, and I wouldn’t be surprised if the customisation work added another $50,000 to the bill.


Check this out

De Tomaso unveils all-new $3 million hypercar, the P900

De Tomaso unveils all-new $3 million hypercar, the P900

This is De Tomaso’s all-new $3 million hypercar.  Called the P900, there will be just 18 examples ever made.  The good news is that there’s still a small number available to buy (if you’ve got $3 million to spend, that is). De Tomaso Automobili READ MORE!...

Ferrari signals new design language with new Vision GT concept

Ferrari signals new design language with new Vision GT concept

This is the Ferrari Vision Gran Turismo.  Ferrari says the concept car, which has been designed specifically for the Gran Turismo video game, represents the future of its road and racing cars.  This means you can expect to see aspects of the car in future...


Most Popular This Week


Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!