Rare Apple sneakers from the 1990s are selling for an eye-watering sum

With a whopping five-figure price tag, these Apple Sneakers are reserved for bona fide petrolheads with deep pockets.

by | Published on 27th Jul 2023

Sotheby’s is selling a pair of ultra-rare unreleased Apple sneakers for an enormous amount of cash.

The shoes are from the 1990s, and they’re what people might call NOS (new old stock).

READ MORE: CPFM drops most bizarre Nike Dunk sneakers yet, they look like they’re made from the fur of the Grinch

They’ve never been worn, and it shows.

Style-wise, the sneakers were manufactured following the prevalent design language at the time.

Sneakerheads will probably see similarities between these and some classics from the era, such as the Nike Air Force One and the Nike Dunk Low.

Apple Sneaker (left) vs Nike Air Force One (right)

Another quirky feature is the Apple logo.

The shoes are adorned with what Apple calls its ‘First Official Logo’, the rainbow-colored one that the tech company used for more than twenty years.

Apple eventually replaced its rainbow logo in the late 1990s, switching it for the monochrome one we’re all familiar with.

These shoes – size 10.5 US / EU 44 – were never released and never put on sale.

According to Sotheby’s, they were custom made for Apple, and a few employees were able to get them as part of a one-time giveaway at a National Sales Conference in the mid-1990s.

Included in the sale, you also get a pair of red laces.

They’re not cheap, though.

They’re available from Sotheby’s for $50,000, which means you need to be a bona fide sneakerhead with deep pockets to get your hands on them.

This is not an auction, by the way, so they’re sold on a first come, first served basis.

The most expensive sneakers in the world?

Despite the whopping $50,000 price tag, these are not the most expensive sneakers in the world.

That title belongs to a pair of game-worn sneakers wore by Micheal Jordan, which sold for $2.2 million (!) earlier this year.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.

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