Rare Apple sneakers from the 1990s are selling for an eye-watering sum

Published on Jul 27, 2023 at 3:56 PM (UTC+4)
by Alessandro Renesis

Last updated on Jul 27, 2023 at 3:59 PM (UTC+4)
Edited by Kate Bain

Rare Apple sneakers from the 1990s are selling for an eye-watering sum

Sotheby’s is selling a pair of ultra-rare unreleased Apple sneakers for an enormous amount of cash.

The shoes are from the 1990s, and they’re what people might call NOS (new old stock).

READ MORE: CPFM drops most bizarre Nike Dunk sneakers yet, they look like they’re made from the fur of the Grinch

They’ve never been worn, and it shows.

Style-wise, the sneakers were manufactured following the prevalent design language at the time.

Sneakerheads will probably see similarities between these and some classics from the era, such as the Nike Air Force One and the Nike Dunk Low.

Apple Sneaker (left) vs Nike Air Force One (right)

Another quirky feature is the Apple logo.

The shoes are adorned with what Apple calls its ‘First Official Logo’, the rainbow-colored one that the tech company used for more than twenty years.

Apple eventually replaced its rainbow logo in the late 1990s, switching it for the monochrome one we’re all familiar with.

These shoes – size 10.5 US / EU 44 – were never released and never put on sale.

According to Sotheby’s, they were custom made for Apple, and a few employees were able to get them as part of a one-time giveaway at a National Sales Conference in the mid-1990s.

Included in the sale, you also get a pair of red laces.

They’re not cheap, though.

They’re available from Sotheby’s for $50,000, which means you need to be a bona fide sneakerhead with deep pockets to get your hands on them.

This is not an auction, by the way, so they’re sold on a first come, first served basis.

The most expensive sneakers in the world?

Despite the whopping $50,000 price tag, these are not the most expensive sneakers in the world.

That title belongs to a pair of game-worn sneakers wore by Micheal Jordan, which sold for $2.2 million (!) earlier this year.

Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.