Bugatti Chiron Profilée sets record for most expensive new car ever sold at auction

The record price was the result of an intense bidding war between collectors on the phone, online, and in the room at the Carrousel du Louvre in Paris. 

by | Published on 2nd Feb 2023

The Bugatti Chiron Profilée has just set a new record for the most expensive new car ever sold at auction.

The one-of-one Profilée sold at an RM Sotheby’s auction on February 1 for €9,792,500 (USD $10,795,000). 

The sale price doubled the pre-auction estimate of €5.5 million ($6 million). 

RM Sotheby’s said there was an intense bidding war between collectors on the phone, online, and in the room at the Carrousel du Louvre in Paris. 

READ MORE! How much do you really know about Bugatti?

The heat was no surprise considering the car on offer.

The new owner not only owns a one-of-a-kind piece of Bugatti history, they also own the last new Bugatti with a W16 engine. 


The Bugatti Chiron Profilée was created thanks to customer demand for something more radical than the Chiron Sport and slightly less extreme than the Chiron Pur Sport. 

With the production of the Chiron completely sold out during the Profilée’s development, it wasn’t introduced as a full production model.

But rather than hiding it away, Bugatti decided to deliver one single example.

“Unprecedented demand for the Chiron models meant that, despite all the developments and tests we had already done, we could not bring the Profilée to production,” Bugatti Automobiles President Christophe Piochon said. 

“But how could we not finish such a beautifully designed and engineered car?”

Bugatti Chiron Profilée design 

Even though it looks like a Chiron, the Bugatti Profilée was actually redesigned from scratch.

It’s finished with bespoke aerodynamic developments including the only sweeping fixed tail in Bugatti’s modern history. 

The tail was designed to ensure stability and control when you reach 380 km/h.

And of course it helps with downforce.

In line with the Profilée’s status as an automotive solitaire, designers also gave it a one-of-a-kind silvery blue paint color called Argent Atlantique. 

Complimenting this is a Bleu Royal Carbon tint over the top of exposed carbon fiber on the car’s lower section. 

The Profilée also has a tailor-made wheel design inspired by the luxury carmaker’s famous horseshoe grille. 


The Profilée is powered by Bugatti’s 8.0-liter quad-turbo W16. 

It can go from 0-100km/h in just 2.3 seconds and reach a top speed of 380km/h. 

Due to the new aerodynamic design, its top speed is 30km/h higher than the Pur Sport’s. 



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Kate Bain is the Page Editor at supercarblondie.com. She is based in Dubai and coordinates coverage of the latest news across automotive, technology, and lifestyle. Kate has a bachelor's degree in business and post graduate in journalism. She is an experienced editor and journalist who has worked for News Corp, Daily Mail Australia, and Sky News. When she's not at work, you'll find her attached at the hip to her dog, Thor.

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