Chopard is celebrating the ‘Dia de los Muertos’ with three striking timepieces.
Despite the playful nature of the dial, they’re actually quite expensive.
One of these watches costs $500,000.
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All three were unveiled to the public at the 15h annual Salón Internacional Alta Relojería México – also known as SIAR.
And since this is Mexico, Chopard wanted to celebrate one of the country’s major holidays in style.
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But what exactly is the Día de los Muertos?
The Día de los Muertos – ‘Day of The Dead’ in English – takes place right after Halloween.
It is a traditional holiday that started in pre-Hispanic Aztec times and it’s still a big deal in Mexico.
The iconic ‘Calavera’ – the Mexican Skull – embodies the spirit of the holiday and it is featured in each piece.
Let’s start with the Skull One Calavera Pop Art – chiefly because this is by far the least expensive.
It is limited to 25 pieces and fitted with a 40 mm stainless steel case in black.
The dial is festival of colors.
In addition to the blue, green and yellow Calavera – you’ve got the red and yellow decorations and titanium grey hands.
This model is priced at $11,700.
The second timepiece is a ‘sequel’ to a similar model that Chopard unveiled for last year’s Dia de los Muertos.
This award-winning watch is fitted with a 18k white gold case and adorned with hand-engraved Mexican motifs, including Calaveras, roses and guitars.
It is a truly spectacular piece and it even won an award in Geneva in 2017.
And it’s pricey, it costs $514,000.
The third and final Chopard timepiece was made for charity.
The 40mm pink gold case houses a hand-engraved Calavera on its dial.
It’s a pièce unique and it’ll be auctioned off in December, for this year’s TimeForArt auction.
The proceeds will help support young, up-and-coming artists.
