Dodge sell small cars in Mexico but their latest is a beauty
- Dodge’s output in Mexico has been on the smaller side
- The Attitude is getting an update
- That means it’ll be based around a new car from a new country
Published on Aug 08, 2024 at 7:01 PM (UTC+4)
by Ben Thompson
Last updated on Aug 09, 2024 at 4:52 PM (UTC+4)
Edited by
Tom Wood
Dodge’s cars in Mexico are surprisingly small, but the latest proves that good things do come in small packages.
The company’s latest small car was the Attitude, which was based on the Mitsubishi Mirage.
However, with the Mirage ceasing production, Dodge has had to recast the Attitude as a rebadged version of another sedan.
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The next generation of Attitude
As Dodge Mexico teased, the next-gen Attitude will basically be a GAC-Trumpchi Empow underneath the exterior.
For those not familiar, the Empow is made by the GAC Group in China and sold under the Trumpchi brand in the domestic market.
Although the car will trade the ‘G’ badge for Dodge’s dual-striped badge, the sedan will remain more or less the same when reproduced in Mexico.
The 2025 Attitude will have a 1.5-liter turbo engine, producing 168hp and 199lb-ft of torque.
Compared to the Attitude 2024, this is a major step up.
That car, based on the Mirage, only had 76hp and 74lb-ft of torque.
It’s not just the exterior getting a makeover, as the exterior is set to be improved with a new digital cockpit for the driver and a 10.25-inch center touchscreen.
To be fair, touchscreens are a standard feature in cars now – although the Toyota Prius had a touchscreen tape deck until 2007, which is more unusual.
Dodge’s history in Mexico
In each of its generations in Mexico, the Attitude has been rebadged from a different car.
The first generation was based on a South Korean model, with a Japanese and Chinese model following over the next two iterations.
It would have once been frowned upon to replace a Japanese model, but Chinese cars are increasingly popular, especially in Mexico.
In developing markets like Mexico, automakers like Stellantis – Dodge’s parent company – opt to import cheaper vehicles from abroad.
Not all American ventures in Mexico are looking to cut costs however.
Taylor Swift recently forked out six figures for her crew’s hotel rooms when visiting the country on her Eras Tour.
