The Cybertruck is coming to Fortnite
- Tesla’s Cybertruck is making its debut on Fortnite
- The trailer promises it will be as sturdy in-game as it is in real life
- This isn’t the first time a real-life car has made its way into the game
Published on Jul 23, 2024 at 11:03 PM (UTC+4)
by Ben Thompson
Last updated on Jul 24, 2024 at 7:02 PM (UTC+4)
Edited by
Tom Wood
Tesla is coming into the world of Fortnite – in the form of a Cybertruck.
A new trailer has been released which shows the Cybertruck making its debut.
In the clip, a strong fish, a tank, and a truck are seen trying to tow the Cybertruck to no avail.
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Tesla comes to Fortnite – what does this mean?
The trailer might need some context if you’re not familiar with Cybertrucks.
Tesla CEO Elon Musk has previously bragged that the truck has a towing capacity of 11,000 tons.
So the video is demonstrating that nothing can topple it.
In the real world, Musk has shown off the Cybertruck’s durability in many ways.
Namely, by emptying a machine gun into the side of one, as you do.
What this says for the Cybertruck’s strength when getting fired upon in a Fortnite match remains to be seen.
With cars like Lamborghini and Ferrari making their way into the Fortnite universe, it was only a matter of time for Tesla.
A brief history of car brands collaborating with Fortnite
Back in October 2023, BMW gave Fortnite players a sneak peek at the iX2.
Inside a virtual city called ‘Hypnopolis’ players were given the opportunity to customize a digital version of the car.
However, it wasn’t an instantly accessible option – players had to earn this privilege.
First, they had to finish off a series of challenges to unlock the ability.
Even from that point, they were limited in their customization options until the iX2 was officially launched on October 11.
This left players with the options to cover their cars in camouflage and play around with rim options and the contents of the trunk.
After October 11, all bets were off and Fortniters were free to experiment with paint colors and interior designs.
There are around 650 million Fortnite players worldwide, and the game has generated over $9 billion in revenue in the years since it was launched.
Around 85% of the players are between the ages of 18 and 35.
For car manufacturers, that means one important thing – 85% of Fortnite players are old enough to buy a car.
This is what advertising looks like in 2024.
