Watch Domino’s deliver pizza to Glastonbury using a jet pack
Published on Jul 04, 2023 at 1:53 PM (UTC+4)
by Alessandro Renesis
Last updated on Jul 05, 2023 at 12:19 PM (UTC+4)
Edited by
Kate Bain
Domino’s is apparently living in 2030 because it’s now delivering pizza by jet pack.
The world’s most famous pizza restaurant chain teamed with Gravity Industries to create a custom-made suit for the special delivery, and it was absolutely wild.
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Domino’s picked a momentous occasion – and an amazing spot – for the flight (which was of course a well-planned marketing stunt).
The world’s first pizza delivery by jet pack took place at Glastonbury, a five-day festival held in England that attracts more than 200,000 people every year.
In order to maximize the impact of the publicity stunt, the arrival of Domino’s jet pack delivery coincided with Glastonbury’s headlining performance: Rocket Man by Elton John.
Subtle, right?
Domino’s PR manager Sam Wilson said the company has always received requests to deliver pizzas as Glastonbury but it was usually a near-impossible task.
The festival takes place on the hills outside the city and it would be practically impossible to find the person who made the order.
So, the company came up with a solution.
“We took inspiration from this year’s headliner (Rocket Man, ed.) to launch our own rapid delivery trial,” Wilson told The Independent.
The jet pack was built by Gravity Industries, and it was specifically designed for Domino’s.
It even has a thermally insulated compartment at the back where you can store the pizzas and keep them warm until delivery.
It’s a crazy stunt, and an expensive one at that considering Gravity Industries’ suits start at around $480,000.
Mind you, Domino’s said the “idea has legs, or wings, or jets.”
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
