Dwayne Johnson, aka The Rock, is one of Hollywood’s most bankable actors and his on-screen ability is paying dividends big time.
The thing is, Johnson may be even richer than you think.
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With a massive net worth of $800 million, Johnson is well on his way to becoming a billionaire.
But, as they say, Rome wasn’t built in a day.
And Johnson’s rise to fame took a long time.
From WWE ‘The Rock’ to Hollywood’s Dwayne Johnson
A former WWE star, Dwayne ‘The Rock’ Johnson managed to build a successful career in Hollywood.
That’s part of the reason why he’s doing so well today.
Other wrestlers have tried, some have even succeeded – like John Cena, for example – but Johnson took it to the next level.
His first movie was released in 2001, when he played The Scorpion King in The Mummy Returns.
Since then, the actor has starred in 51 movies, with a combined worldwide gross of over $13 billion.
Furious 7 was his best-performing movie, with a box office gross of $1.5 billion
Dwayne Johnson is one of Hollywood’s best-paid actors and if you want to hire him for a movie, get ready to fork out at least $20 million.
However, like most A-Rated Hollywood stars, Johnson generally signs first-dollar gross deals for his movies.
In other words, he shares a percentage of the box office revenue.
And, of course, he sometimes produces the movies he’s in.
Endorsement deals
As a bankable celebrity, Johnson makes a whopping amount of cash from endorsement deals every year.
He’s worked with Under Armour, Apple and Ford, and he also owns his own brand of Tequila called Teremana.
In its first year, Teremana Tequila sold over 600,000 bottles.
And then of course there’s social media.
The Rock monetizes his social media presence and uses his socials, especially Instagram, to promote his movies.
Every contract is different so that means that this is sometimes part of his salary, while on other occasions he gets paid to do it on top of his wage.
Further, his per-post rate on social networks such as TikTok is around $40,000.
So if you want to promote your brand on TikTok, it’ll cost you at least five figures.
