The future of Aston Martin: hybrids, EVs, and bespoke details

Luxury automaker Aston Martin has some exciting plans for the future, including hybrid supercars, bespoke details, and more.

The British brand was founded way back in 1913, but in 2025, it’s got its eyes firmly on the future. 

In October 2024, Aston Martin installed Adrian Hallmark as its new CEO.

Having previously worked at Bentley and Porsche, Hallmark brings plenty of experience and some innovative new ideas for the marque.

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Hybrid supercars from Aston Martin

The automotive landscape has changed a lot in recent years, with more and more carmakers boosting their offerings when it comes to EVs and hybrid powertrains.

And Aston Martin is no different, with Hallmark saying the brand is committed to battery electric vehicles (BEVs). 

“We’re fully committed to BEVs,” he told Wallpaper. 

“But uncertainty in the UK, US and EU is disruptive and we’ve got to protect the company.”

So, rather than go all-in with an EV from the get-go, Aston Martin is planning to release a hybrid to bridge the gap between electric and gas-powered vehicles. 

The Aston Martin Valhalla is the marque’s first-ever plug-in hybrid supercar. 

The Valhalla is designed to sit below the flagship Aston Martin Valkyrie and has been designed as a more useable ‘everyday’ car, compared to the track-focused Valkyrie. 

But that’s not to say it’s not powerful. 

The Valhalla is powered by a flat-plane crank V8 in conjunction with two electric motors. 

The new powertrain will be able to pump out an incredible 1,064 horsepower and 811lb-ft of torque with a top speed of 350km/h (217mph).

Aston Martin is set to create just 999 examples of the Valhalla and they’ll come with a price tag of around $1,000,000.

What about an EV supercar from the marque?

With its first-ever hybrid on the way, you might think that an all-electric is on the cards for Aston Martin.

Certainly, Hallmark appears to think that the future is BEV, telling Wallpaper ‘the general trend is absolutely towards electrification’.

However, with Aston Martin being a smaller, more high-end carmaker than some of the larger automotive brands, it can be tricky.

“We can’t afford to do EVs, hybrids and ICE cars and see which one works,” Hallmark told the publication.

This is where the Aston Martin Valhalla comes in, as a way to test the waters for electrification. 

Hallmark thinks hybrid models will remain on sale until the mid-2030s, after which – he believes – the switch up to all-electrics will happen, at least in the UK, where Aston Martin is based. 

He went on to say that there’s a ‘pro-EV group’ of motorists that is growing. 

Commenting on competitor Rolls-Royce’s first EV – the Spectre – he said that he and Aston Martin naturally want it to succeed. 

“Because it proves there’s a market,” he added. 

Future Aston Martins could be more bespoke than ever

Looking to the future, the marque is also keen to focus on optional extra and bespoke details. 

Luxury brands, such as Rolls-Royce, McLaren, and Bugatti, give their customers a lot of freedom when it comes to customizing their new vehicles. 

As well as giving the car a more unique and high-end-feel for the new owner, it can be big business for automakers. 

Bugatti boss Mate Rimac says that the average customer spends an extra $500,000 on customizations. 

And it seems that Aston Martin is also keen to boost its customization options in the future. 

The British carmaker already offers a customization program for folks buying new vehicles, which allows them to change up the colors of the exterior and interiors, as well as things like the seatbelt, steering wheel, audio system, and carpets. 

There’s also the chance to buy neat optional extras such as luggage sets and heated drink holders. 

However, Hallmark thinks more could be offered in the future.

In his previous roll at Bentley, Hallmark looked at the optional extras offered by rival and competitor companies and discovered almost 200 options. 

He says that ‘at least 100 of them would suit a high-end brand like ours’.

“It would be like having another product line for the company, I walked in and it’s like a gold mine,” he told Motor Trend.

“A brilliant opportunity to bring us into the regular behavior of luxury brands over the next one to three years.”

He’s also eyeing up the possibility of launching some special edition versions of its existing line-up.

 “The plan for five years, Vantage, DB12, Vanquish, DBX, and Valhalla will be a core part of the portfolio, as will a number of specials as we go forward,” he said.

So watch this space, because it seems like it could be an exciting few years for Aston Martin.

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