Nissan drops major EV announcement for Europe
Published on Apr 11, 2022 at 10:29 AM (UTC+4)
by Thiemo Albers-Daly
Last updated on Feb 28, 2023 at 2:28 PM (UTC+4)
Edited by
Kate Bain
Japanese car manufacturer Nissan is keeping its electrification promise.
The Yokohama-based company has announced it will solely be introducing electric vehicles into Europe from 2023.
The news was confirmed following the publicised plans for Nissan to do this back in February.
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Normally when this kind of thing is announced, it takes a while before it’s actually implemented.
But according to Guillaume Cartier – the chairperson for Nissan Africa, Middle East, India, Europe and Oceania region – it’s all part of the plan.
“Nissan is charging towards an electrified future, with Europe leading the way. We have established a clear direction through Ambition 2030 and with our new electrified line-up, we are truly paving the way to a sustainable future,” Cartier said.
“Leveraging our global presence and Alliance partnerships, this is a landmark moment for Nissan in Europe with the arrival of our most comprehensive product offering to date.”
Nissan hopes to only produce EVs by 2030
The company has been an industry leader for EVs for a while now.
This began back in 2011 with their interestingly named Leaf.
With the new push, Nissan believes that by 2026, a full 75 percent of its line-up will be electrified as existing combustion-only models are phased out.
By the end of the decade, it expects 100 percent of its line-up to be electrified.
That could be quite the statement if they manage to achieve this.
Pure battery-powered vehicles currently in the Nissan range include the aforementioned Leaf, the Ariya crossover (coming summer 2022) and the Townstar delivery van, a Ford Transit Connect-style vehicle.
The company has also been embracing manufacturing in more green ways too.
An example of this would be the batteries that are made at their Sunderland plant in the UK.
This plant in itself is also partially powered by renewable energy in the form of a solar farm.
Nissan has so far not made a similar plan for the US market.
But depending on the success of this electrification plan in Europe, it may only be a matter of time before it comes to the US too.
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Thiemo is a motorsports writer and podcast producer for ‘On the Kerbs’. A film connoisseur, he can easily give a two hour long dissertation on why Skyfall is the best Bond film. Like ever.
