This is the Hublot Big Bang E FIFA World Cup Qatar 2022.
As the long and slightly convoluted name suggests, it is the World Cup’s official timepiece.
And that means you’ll see it in every single World Cup game.
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Based on the Hublot Big Bang E, the brand’s first smartwatch, it is powered by Google’s Wear OS, which means it incorporates Google Play and Google Wallet.
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The watch will be worn by all 129 match officials officiating games for the entire length of the 2022 World Cup.
The list includes 36 referees, 69 assistant referees and 24 video officials.
By the way, for the first time World Cup’s history, there will be six female referees.
This particular timepiece is adorned with the color of Qatar’s flag.
Qataris call it ‘Al Adam’ and it is basically a deep, rich shade of maroon.
But don’t worry if maroon’s not your favorite color because Hublot allows you to customize it with the colors of any flag you like.
The bad news is the watch is not exactly cheap, it costs $5,800.
Founded in 1980 in Switzerland by an Italian businessman, Hublot is now part of the LVMH family.
The same company that also owns Givenchy, Fendi, TAG Heuer, Bulgari and Tiffany & Co. among others.
The brand is mostly known for the Big Bang chronograph, by far the brand’s best-seller.
In addition to the World Cup, Hublot is also the official ‘timekeeping’ partner of the English Premier League and the UEFA Champions League.
About the 2022 World Cup
The 22nd FIFA World Cup is taking place in Qatar.
It began with the inaugural Qatar vs Ecuador game on November 20, and it will end on December 18.
The final will be played at Lusail.