This guy took to TikTok to celebrate his latest purchase, a pre-owned BMW sedan.
What makes the video truly special is not the car per se, but the story behind it.
TikToker Pantsu28gp is celebrating becoming the first person in his family to ever own a car.
Pantsu, who hails from the province of Limpopo in South Africa, talked viewers through his purchase in local dialect before switching to English to make sure everyone understood.
“I am the first one [to own a car in my family],” he said.
To be fair, the car appears to be in great condition, too.
It’s painted white with black interior and even though we don’t get to see much of the vehicle from the video, it definitely looks like it just emerged from the factory.
Mind you, that’s beside the point.
The clip went viral after Pantsu shared it with his followers on TikTok.
The video was viewed 116,000 times in just a few days, accruing over 2,200 comments so far.
“It doesn’t matter whether the car is second hand or not, you broke the chains,” one user said.
“New or second hand buying a car is still something to be proud of,” another added.
“You taught me to break the curse in my family, I respect you for that,” said a third.
For reference, there are around 10 million registered vehicles in South Africa, against a population of roughly 60 million people.
That works out at an average of one car for every six people.
Import taxes are part of the reason why there are fewers cars in South Africa than in other countries of similar size and population.
Between import duties and transport, buying a car in South Africa can be mighty expensive.
For example, a brand-new Honda Civic will set you back roughly $38,000 in SA, whereas the same vehicle only costs $25k in the US.
A Jeep Grand Cheeroke, a $41k vehicle in the US, costs a whopping $73,000 in South Africa.