A NYC art collective is giving away a car for $19: you just have to find it
Published on Oct 07, 2022 at 10:00 AM (UTC+4)
by Alessandro Renesis
Last updated on Oct 07, 2022 at 10:13 AM (UTC+4)
Edited by
Alessandro Renesis
An art collective in New York City called MSCHF is giving away a car but there’s a catch: you have to find it.
The MSCHF car has been dropped somewhere in the city and whoever finds it first, gets to keep it.
So as you can imagine, there are a thousand people on a bizarre treasure hunt across the city right now.
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Officially known as the ‘Keys4all‘ initiative, it’s a crazy idea by Brooklyn-based art collective MSCHF and it’s actually quite clever.
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So how does it work?
You buy a key for $19 and once you find the car, you can unlock it with your key and drive away.
No strings attached.
Some people have already bought the keys and started the hunt, and of course they’ve also been sharing their progress on social media.
There are 1,000 keys available – each costs just $19.
The only trouble is you’re going to be competing with 999 people who have the same key.
The make and model of the car remain a mystery, and the keys are unmarked.
However, you can get tips on the car’s whereabouts by calling MSCHF’s hotline at +1 833-457-2771.
As you get closer to the car, the key will actually let you know by lighting up in different colors to let you know just how close you are.
About MSCHF
Founded in 2016, MSCHF is an art collective that specializes in… crazy stuff.
After all, according to MSCHF itself, the name is supposed to be pronounced ‘mischief’.
Sneakers, art, technology – you name it, and they’ve probably done it.
In 2021, for example, they bought some Hermès Birkin bags and turned
In 2021, for example, they bought some Hermès Birkin bags, which cost as much as $300,000, and turned them into sandals.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
