Rolls-Royce campervan would change the game for luxury automakers
- Luxury automakers are always doing the things they initially said they wouldn’t do
- Every luxury automaker is now offering both an EV and an SUV
- Would a luxury campervan sell?
Published on Jul 10, 2024 at 4:40 PM (UTC+4)
by Alessandro Renesis
Last updated on Jul 11, 2024 at 12:30 PM (UTC+4)
Edited by
Tom Wood
What if Rolls-Royce made a Rolls-Royce campervan?
It sounds a bit far-fetched, and it is, but not long ago, the idea of a Ferrari SUV or a Lamborghini off-roader was also far-fetched.
And now they’re both real.
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We tried coming up with a few renders, and they look…interesting, to say the least.
But, perhaps they might work, right?
It’s clear that automakers no longer feel the same about lines in the sand they once felt strongly about.
For a very long time, legacy brands just wouldn’t do certain things.
Porsche wouldn’t make a diesel, luxury automakers wouldn’t make SUVs, and just about all of them said, at some point, they were not interested in EVs.
But that’s changing.
It all started with Porsche
Some would argue it was Porsche that probably kick-started this revolution with the Cayenne.
The Cayenne was a bit of a Hail Mary for Porsche because, back then, the company was in a bad shape.
But it worked, big time, and it made other automakers realize that customers weren’t as rigid as they thought.
After the Cayenne, just about every automaker joined the SUV craze.
The Bentayga, for example, is now Bentley’s best-selling model, and the same goes for the Cullinan, which is one of Rolls-Royce’s best-performing models in the market.
Lamborghini took it one step further.
First, they unveiled the Urus, the first luxury SUV and their first off-roader after the LM002 experiment.
Then they turned the Huracán into the world’s first off-roader supercar, the Sterrato.
Would people actually buy a Rolls-Royce campervan?
The short answer is actually a question: why not?
The old adage, ‘you’ve got to have it to sell it’, springs to mind here.
Rolls-Royce has already explored uncharted territory with the Cullinan, its first SUV, and the Spectre, its first EV.
And they’re both best sellers now.
A Rolls-Royce campervan? People would probably buy that, too.
The Rolls-Royce renders for the story were generated with AI
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