Dyson has been forced to deny one of its latest product releases is not an April Fool’s joke.
Dubbed the Dyson Zone, the company officially markets the product as “air-purifying headphones”, and it’s safe to say it looks just like you’d picture it in your head after hearing those words.
An over-ear headphone set, a breathing tube that covers the nose and mouth is mounted between both sides, which somewhat gives it the appearance of Batman villain Bane’s mask.
It might be a company that has given the world some revolutionary tech, but the British firm’s latest invention has been met with some scepticism.
The Zone has become such a talking point that Dyson has had to clarify it’s not an April Fool’s joke or that it was something created in response to the pandemic.
Dyson is dead serious about the product, which has been in development since 2016 and is targeted at tackling the high level of pollutants in city air.
To filter out fumes, bacteria and allergens, a two-stage purification system is used which sucks in air through the headphone cans where filters are mounted.
With Dyson claiming 500 prototypes were created for the product, it makes the Zone’s ultimate appearance all the more controversial.
“Air pollution is a global problem – it affects us everywhere we go. In our homes, at school, at work and as we travel, whether on foot, on a bike or by public or private transport,” chief engineer Jake Dyson said.
“The Dyson Zone purifies the air you breathe on the move. And unlike face masks, it delivers a plume of fresh air without touching your face, using high-performance filters and two miniaturized air pumps.
“After six years in development, we’re excited to deliver pure air and pure audio, anywhere.”
The headphones will be available online and in-store at Dyson demo stores and Dyson.com starting Autumn 2022.