As an April Fool’s prank, Tiffany & Co. announced a new cryptocurrency called ‘TiffCoin’.
But the joke soon became a bit of a reality for the New-York based luxury brand.
The company has decided to revamp the name ‘TiffCoin’ to launch an actual, physical currency – a limited run of 499 gold coins, priced at $9,999.99 each.
In the jewellery maker’s own words owners of a TiffCoin will be given a chance to “access to future Tiffany happenings”, with it only being available in the US, Canada, the UK and Australia.
Tiffany & Co. has actually done this before. Back in 1973, they created silver and gold coins that customers could use in exchange for jewellery.
It sounds crazy but the idea actually gained momentum, and the gold and silver coins were only discontinued in 2007.
The new 2022 TiffCoins are made from 18k yellow gold and measure 34.8 mm x 2.88 mm.
Each coin is numbered and engraved with a ‘TF’ symbol.
For those looking to get their hands on these coins, we have some bad news: they’ve already sold out!
But you can bet your Tiffany-signed watch they will appear in the secondhand market soon enough, probably with a hefty markup.