Twitter launches new logo as part of rebrand and people aren’t exactly happy

Elon Musk is changing the name and logo of Twitter and it's triggering some panic on the social networking site.

by | Published on 24th Jul 2023

Elon Musk isn’t finished renovating his new home just yet. 

Since buying Twitter for $44 billion, Musk has made a bunch of controversial changes to the social networking site. 

And now in his latest, and arguably most controversial move, the billionaire has announced he will be changing the name and logo of Twitter altogether.

READ MORE! ‘Competition is fine, cheating is not’: Twitter threatens legal action over Threads

Musk took to his platform overnight to announce the name of the company would be changing to X Corp and the bird logo would be morphing into an X. 

“Soon we shall bid adieu to the Twitter brand, and, gradually, all the birds,” he said. 

The official Twitter account has now also rebranded to X, following in the footsteps of some of his other ventures including the X credit card, Tesla Model X and even his son, X Æ A-12.

Naturally, users have taken to the platform to tweet (can we call it that anymore?) their thoughts. 

A Mark Zuckerberg parody account swooped in, joking he’d “see you all at Threads” and put forward a suggestion for the new X logo.

Naturally, a lot of people asked “so if we are not going to ‘tweet’, what will we be doing?”. 

The answers ranged from practical to pretty outrageous. 

“I just sent an X, Did you read my X, Shh I’m Xing. Makes everything a lot easier actually,” one said.

Someone proposed calling it “X-crementing” while another said they’d probably be “going outside to find something else to do”. 

Some meme accounts predicted the rebrand would be pretty damaging for the site. 

The powers that be at Twitter are holding firm, insisting the rebrand will be an exciting move for the company.

“Twitter made one massive impression and changed the way we communicate,” the company’s chief executive, Linda Yaccarino said.

“Now, X will go further, transforming the global town square.”



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Kate Bain is the Page Editor at She is based in Dubai and coordinates coverage of the latest news across automotive, technology, and lifestyle. Kate has a bachelor's degree in business and post graduate in journalism. She is an experienced editor and journalist who has worked for News Corp, Daily Mail Australia, and Sky News. When she's not at work, you'll find her attached at the hip to her dog, Thor.

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