Urwerk unveils a watch that looks like it was designed for robots
Published on Apr 26, 2023 at 9:35 PM (UTC+4)
by Alessandro Renesis
Last updated on Apr 27, 2023 at 7:17 PM (UTC+4)
Edited by
Kate Bain
The latest Urwerk watch looks like it was designed by a robot, for a robot.
It looks odd and futuristic, as Urwerk watches often do, and it’s pricey.
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Based on the UR-100 V model, the new watch is dubbed Urwerk Magic T, and the T stands for titanium.
Titanium was used for the dial, the case, the crown and the integrated bracelet.
Even the screws are made from the same material.
Inside the Terminator-looking case beats an automatic ‘heart’ designed and manufactured by Urwerk.
As ever, the company also added a bunch of quirky features.
In addition to the time and date, you’ve got indicators for orbital distance and rotational distance at the Equator in 20 minutes.
And that’s not it because while most watches feature a traditional design with three hands that rotate around the dial, Urwerk went down a different route.
The Swiss company relies on satellite hours and minutes instead.
With satellite hours, also known as wandering hours, you tell time with a system of satellites that gravitate along a minute scale shaped like an arc.
Does it make any easier to read the time on the watch dial? Probably not.
Does it make the watch cooler? Definitely, and that’s the whole point.
Unfortunately being cool has a cost, and a hefty one at that since the Urwerk UR-100 V Magic T has a retail price of 58,000 Swiss Francs – or $65,000 at today’s exchange rate.
About Urwerk
Founded in Switzerland in 1997, Urwerk is an independent watch brand that defies conventions.
None of its watches look ‘normal’ and that’s what the brand is famous for.
More to the point, it is the reason why collectors and celebrities love it.
Robert Downey Jr. and Michael Jordan, among others, are fans of the brand.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
