ADVERTISEMENT
ADVERTISEMENT

Gucci unveils five lavish new watches inspired by a ‘magical fairground’

by | Last updated on Mar 31, 2022 at 10:52AM | Published on Mar 31, 2022 | Watches

New Gucci watches pictured in a carousel scene.

Gucci was the first fashion house to turn to the Swiss watch industry for its time-telling machines back in 1972 and now they’ve just launched five timepieces with a ton of personality and spectacular complications to make a point.

They want to be taken seriously as a watch manufacturer but before we start talking about these five watches, we should take a moment to explain why fashion brands have always struggled with this.

Most fashion brands you’ve heard of have tried making their own timepieces at some point and while that almost always works commercially, watch collectors and industry experts hardly ever pay attention.

That’s because they know that, with exceptions, wristwatches produced by fashion brands tend to be overpriced and underengineered.

Watch collectors want high-end complications, precious metals and engineering complexities. They also want timepieces that retail their value or, even better, that appreciate with value.

They wouldn’t buy a suit from Rolex and for the same reason they generally don’t buy watches from fashion brands.

So will this work for Gucci? Well, there’s a lot to unpack.

Inspired by a “magical fairground”, all five timepieces are unique and have Gucci written all over them in terms of character and that’s certainly a plus, but there are also some interesting technical details.

READ MORE: The Swatch x Omega watch that broke the internet – and is reselling for thousands

The G-Timeless Moonlight (pictured above in the first photo), for example, will tell time and the date seamlessly for the next 360 years.

This isn’t digital, by the way, it’s done mechanically and that is truly remarkable in terms of horological engineering.

Precious metals? The G-Timeless Planetarium (featured in the second image) features 12 gemstones around the dial and the Dancing Bees has diamond bees ‘dancing’ around the mother-of-pearl dial.

With this collection – price upon request, by the way – Gucci isn’t trying to directly compete with the big names, but it is instead trying to do things its own way.

Will it work? Too early to say.

But do these timepieces look desirable? I’d say they do.

FOLLOW US ON
FOLLOW US ON GOOGLE NEWS

Check this out

De Tomaso unveils all-new $3 million hypercar, the P900

De Tomaso unveils all-new $3 million hypercar, the P900

This is De Tomaso’s all-new $3 million hypercar.  Called the P900, there will be just 18 examples ever made.  The good news is that there’s still a small number available to buy (if you’ve got $3 million to spend, that is). De Tomaso Automobili READ MORE!...

Ferrari signals new design language with new Vision GT concept

Ferrari signals new design language with new Vision GT concept

This is the Ferrari Vision Gran Turismo.  Ferrari says the concept car, which has been designed specifically for the Gran Turismo video game, represents the future of its road and racing cars.  This means you can expect to see aspects of the car in future...

ADVERTISEMENT

Most Popular This Week

PAID CONTENT

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!