You can now buy an entire Zenith box set for ‘just’ $128,000
Published on Feb 15, 2023 at 6:12 PM (UTC+4)
by Alessandro Renesis
Last updated on Feb 15, 2023 at 6:12 PM (UTC+4)
Edited by
Kate Bain

Zenith released a new eight-piece collection as part of its Defy 21 series.
You can actually buy the entire box set, all eight pieces together, for a mere $128,000.

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Inside the gorgeous presentation case made from iridescent acrylic you’ll find eight Zenith Defy 21 Ultraviolet chronographs in different colorways.
Each piece uses the same titanium case, sub-dials and crown, and the same white hour markers.
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Meanwhile, the skeletonized dial and the movement are adorned using eight different colors: black, violet, blue, pink, orange, khaki, turquoise, and green.
To top it all off, Zenith gave each watch a matching Cordura-style rubber strap.

The watch is powered by the iconic El Primero automatic movement made in house by Zenith.
What’s crazy is Zenith initially developed this movement for Rolex in the 1960s.
For reference, this is basically the same as Ferrari using an engine made by Audi or BMW.
Obviously, Rolex stopped using Zenith movements a long time ago but it still says a lot about the quality of Zenith’s engineering prowess.

Production is limited to eight boxes only, each priced at CHF $118,000 – or $128,000 at today’s exchange rate.
That works out at around $16,000 per piece, which is more or less average for a Zenith Defy 21 chronograph.

The least expensive model available on the manufacturer’s website, dubbed Defy 21 Ultrablue, has a retail price of $14,000.
Meanwhile, the most expensive Defy 21 timepiece, the Defy 21 El Primero Carl Cox, costs $19,700.
But again, why buy only one Zenith Defy watch when you can buy a whole box set of rainbow watches for $128,000, right?
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.