Owner doesn't realize 1963 Pontiac Catalina's super-rare status and the surprise it's hiding
- The 1963 Pontiac Catalina is one of eight demonstrators
- Pontiac built them for the Daytona Speed Week
- It came out of the factory with a 389cu in engine, which was then replaced with a 421cu in V8
Published on Jul 05, 2024 at 12:16 PM (UTC+4)
by Alessandro Renesis
Last updated on Jul 06, 2024 at 5:14 PM (UTC+4)
Edited by
Tom Wood
The 1963 Pontiac Catalina is already rare to begin with, but this one is even more valuable for one particular reason.
Even though it looks like any other Catalina, this one was built as part of a limited-edition series designed by Pontiac for an iconic race.
There only eight in the world.
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This Catalina was manufactured by Pontiac as a demonstrator.
Pontiac built eight in total for the 1963 Daytona Speed Week, and this is one of those cars.
This 1963 Pontiac Catalina hides a secret under its hood
The eight Catalinas that Pontiac built for Daytona that year all left the factory with a 389-cubic-inch V8 under their hood.
However, all eight models were then sent to a showroom in Florida, and the dealer replaced the 389 with 421s.
This engine is larger, 421 inches (6.9 liters) vs 389 inches (6.4 liters) and more powerful, producing 370 horsepower.
Interestingly, this was at the request of Pontiac themselves because the 389 model was the one with the A/C as standard, so Pontiac decided it would be easier to build it like that and then have the dealer change the engine.
This sort of thing would probably never happen today.
All eight cars were sold as new after the event, and the owner of this particular model said he had no idea this was one of eight.
The story behind the Catalina nameplate
Pontiac isn’t the same as it used to be.
These days, we often find abandoned Pontiac models in barns and garages.
Unfortunately, no Pontiac models are spared from this, not even iconic ones such as the GTO or the Firebird.
But it wasn’t always thus.
In the 1950s and 1960s, Pontiac was at the top of its game.
The Catalina was built during the golden era of American cars.
It was actually introduced in 1950 as a trim level on the Chieftain, and only became a standalone nameplate nine years later, in 1959.
It remained in production until 1981.
These days, Catalinas aren’t cheap, with some valued at almost half a million dollars.
Better start looking around in those barns, unless you’re very wealthy, then.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
