This year's Acura Integra Type S Rolex 24 safety car could be visible from space

In a genius marketing move, the Acura Integra Type S safety car was gold-chrome-wrapped for the Rolex 24 at Daytona, Florida, US.

It was highly visible for drivers to ensure it could be seen on the race track to manage the speed of cars during caution periods.

However, the stunning Acura served another purpose.

It was a genius marketing tool that was likely visible from space.

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Acura Integra Type S was the official safety car at Rolex 24

The official safety car put in the leg work at the Rolex 24 at Daytona from January 23-26 2025.

You couldn’t miss it – whether you were watching the race on TV or flying round the track at speed.

The car featured a reflective gold wrap and glow-in-the-dark elements on the roof, hood, and doors, which made it stand out – day and night.

It’s certainly not the first gold car we have seen with one Saudi billionaire flying his $1.2 million fleet of gold cars to London so he could get about while on holiday.

In fact, Etihad recently launched a service specifically for transporting supercars.

A marketing tool with a motor

Yes – safety. However, it’s noteworthy that this safety car and others like it that lead the field during race starts and caution periods also serve as valuable marketing tools for automakers.

Unlike more traditional safety cars from The International Motor Sports Association (IMSA), including the Cadillac CT5-V Blackwing, BMW XM, or Porsche 911 Turbo – the Integra Type S had a far flashier approach.

While it’s unclear how much Acura paid IMSA or Daytona to secure the lucrative gig that drew global attention.

However, it’s so metallic and shiny that it was seen from even further afield – just in case its flashing orange lights hadn’t already done the trick.