This year's Acura Integra Type S Rolex 24 safety car could be visible from space
- The Rolex 24 at Daytona happened in Florida last weekend
- The Acura Integra Type S safety car was gold-chrome-wrapped
- And you couldn’t miss it
Published on Feb 02, 2025 at 8:00 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Jan 29, 2025 at 4:03 PM (UTC+4)
Edited by
Tom Wood
In a genius marketing move, the Acura Integra Type S safety car was gold-chrome-wrapped for the Rolex 24 at Daytona, Florida, US.
It was highly visible for drivers to ensure it could be seen on the race track to manage the speed of cars during caution periods.
However, the stunning Acura served another purpose.
It was a genius marketing tool that was likely visible from space.
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Acura Integra Type S was the official safety car at Rolex 24
The official safety car put in the leg work at the Rolex 24 at Daytona from January 23-26 2025.
You couldn’t miss it – whether you were watching the race on TV or flying round the track at speed.
The car featured a reflective gold wrap and glow-in-the-dark elements on the roof, hood, and doors, which made it stand out – day and night.
It’s certainly not the first gold car we have seen with one Saudi billionaire flying his $1.2 million fleet of gold cars to London so he could get about while on holiday.
In fact, Etihad recently launched a service specifically for transporting supercars.
A marketing tool with a motor
Yes – safety. However, it’s noteworthy that this safety car and others like it that lead the field during race starts and caution periods also serve as valuable marketing tools for automakers.
Unlike more traditional safety cars from The International Motor Sports Association (IMSA), including the Cadillac CT5-V Blackwing, BMW XM, or Porsche 911 Turbo – the Integra Type S had a far flashier approach.
While it’s unclear how much Acura paid IMSA or Daytona to secure the lucrative gig that drew global attention.
However, it’s so metallic and shiny that it was seen from even further afield – just in case its flashing orange lights hadn’t already done the trick.
All Supercar Blondie contributors undergo editorial review and fact-checking to ensure accuracy and authority in automotive journalism. After gaining her BA Hons in French and English at the University of Nottingham, Amelia embarked on a vocational diploma from the National Council for the Training of Journalists (NCTJ). This led to numerous opportunities, from interning at Vogue to being on the small team that launched Women’s Health magazine in the UK, which was named the PPA Consumer magazine of the year for three years running. As Health, Beauty and Fitness editor, Amelia personally received a Johnson & Johnson Award and was shortlisted for both PPA and BSME titles. Since then, Amelia has created content for numerous titles and brands, including the Telegraph, 111 Skin, Waitrose, Red magazine, Stylist, and Elle, as well as being Head of Content at Vitality and Editor in Chief at INLondon magazine. “My superpower is translating technical jargon about the mechanical workings of a supercar into a relatable story you’ll want to share with your friends after you’ve read it.” After joining the SB Media family as a senior journalist in September of 2023, Amelia’s role has evolved to see her heading up the SEO output of the editorial team. From researching the most ‘Google-able’ key terms to producing evergreen content - it’s been a time of hard work, growth, and success for the editorial team and the Supercar Blondie website. “I like to think of myself as a ‘method journalist’. In other words: I live and breathe whatever I am writing about. When writing about fitness, I trained as a personal trainer, and as a beauty editor, I completed an ‘expert’ in scent diploma with the Fragrance Foundation. “During my tenure at Supercar Blondie, however, I did something I never thought possible: I passed my driving test at the age of 36. One day I’d love to train as a mechanic to better understand what happens under the hood, too. “My sweet spot is providing readers with a ‘takeaway’ (read: something new they didn’t know before) after reading every one of my stories. While I don’t claim to be an expert in the automotive world, I know the experts and bodies in the field to rely on to provide our readers with an informative and thought-provoking story every time they visit the site.”
