In a seemingly thoughtful gesture, Apple has gifted its employees to thank them for “helping the world say hell to Apple Vision Pro” – but it hasn’t gone down well.
The $3,500 headset only dropped on 2 February.
Touted by the tech giant to be a “spatial computer” the Vision Pro is already firmly part of the zeitgeist.
With the AR goggle-like glasses over your eyes you can see the world around you plus screens, apps and buttons.
In the words of Apple: it “seamlessly blends digital content with the physical world”.
Much like the intentions of Neuralink.
However, if you’d spent a few years working day and night to make the product – maybe you’d expect to receive one yourself?
Such is the norm in many industries when a movie, video game or piece of tech moves from prototype to production.
That’s the topic trending on social media recently week after Apple employees shared their ‘thank you’ for their hard work.
A small black card features a reflective outline of the Apple Vision Pro in a shimmering, pearlescent metallic.
Kevin Aubin, sharing as @kaubin on X, posted a picture of the controversial gift.
The message underneath the picture reads: “Thank you for helping the world say hello to Apple Vision Pro.”
Some argued that it was a nice memento and way of recognition to mark the milestone consumer release.
However others weren’t impressed, considering the Apple Vision Pro required a huge investment in time and effort for a milestone consumer release.
“Is that a picture/picture frame? Wouldn’t a nice gift be … a Vision Pro?” said one comment.
“When iPhone come out people who worked on iPhone 2g,” said another.
However, it could be argued that this expensive Apple tech is in seriously high demand.
What’s more, Apple would have to gift a lot of headsets to make sure every employee received one.
It seems the compromise that Apple reached is to give their employees a 25% discount on the Vision Pro if they want one to use IRL.
Plus, considering some Apple employees framed the ‘thank you’ – it seems they were pleased with the recognition.
And isn’t that all that matters?