The new Automobili Pininfarina PURA Vision is a crazy concept with SIX doors
Published on Aug 02, 2023 at 2:00 AM (UTC+4)
by Alessandro Renesis
Last updated on Aug 14, 2023 at 9:07 AM (UTC+4)
Edited by
Alessandro Renesis
Automobili Pininfarina has just introduced a new design concept called PURA Vision.
The Italian design firm says the concept marks “the beginning of a new chapter” for Pininfarina, and we can see what they mean.
For starters, the PURA looks nothing like anything else we’ve seen before.
READ MORE: It’s official: the Pininfarina Battista is the world’s fastest-accelerating car
Visually, it looks like a compact, slightly boxy SUV that’s also a coupe.
The company calls it a Luxury Utility Vehicle.
They haven’t actually used the acronym LUV, but we will, so there you go: this is a LUV.
But all jokes aside, you can call it an SUV, you can call it a coupe, and you’d be right either way.
The door layout is especially interesting, and definitely unique.
You’ve got two doors at the front, and two suicide doors at the back.
These four open horizontally.
But then you also have two additional sections, halfway between an extra door and a roof, that open vertically.
Sort of like a gullwing door.
Pininfarina actually calls this design ‘Biscotto’, which is Italian for cookie.
The fenders are inspired by the iconic 1947 Cisitalia, and the body is made from carbon fiber.
The quirkiness continues with the massive 23-inch wheels, the pillarless, rear-hinged doors and the ultra-slim horizontal LED lights.
Inside, you’ll find a minimalist dashboard with only two physical dials.
There’s the gear selector to the right and the driving mode selector on the left.
There are three driving modes: Calma, Energica and Furiosa – Italian for Calm, Energetic and Furious.
You’ve got to love that.
The seats are made from a combination of vegan leather and sports fabric, and the same material combination was used for the bench-like seat at the back.
Will it ever be made?
The short answer is yes and no.
As things stand, Pininfarina only makes one car and that’s the $2.2 million Battista hypercar.
The PURA is a completely different animal, and it heralds the potential arrival of an everyday car that more people can afford.
A production version of the PURA may be available in the future.
But the bad news is, as is often the case with crazy-looking concepts, it will probably look a bit more ‘normal’.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
