Ferrari says its clientele is getting younger and younger
- Ferrari is, perhaps, the world’s most iconic car brand
- The Maranello manufacturer produced some of the greatest cars ever
- Their CEO revealed a fascinating new trend about its buyers
Published on Mar 24, 2025 at 2:33 AM (UTC+4)
by Keelin McNamara
Last updated on Mar 20, 2025 at 12:59 PM (UTC+4)
Edited by
Kate Bain
Ferrari has long endured as perhaps the world’s most iconic car brand.
The Maranello manufacturer is responsible for some of the world’s most iconic cars.
Recently, it announced some fascinating data pointing towards a new sales trend.
And it might not be a trend that you would expect – at all.
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Ferrari: The World’s most iconic car brand?
For decades, Ferrari has been considered to be the standard bearer of the supercar industry.
The company was founded in 1939 by Italian legend Enzo Ferrari.
One thing that not many people realize is that Enzo actually used to work for Alfa Romeo.
In fact, Scuderia Ferrari became the unofficial racing team for Alfa Romeo.
However, disagreements with the top brass led Enzo to leave the company in 1939.
Ever since, the Italian brand has soared from strength to strength, becoming the world’s most iconic marque.
Sadly, Enzo died in 1988 – but not before he personally approved his last car.
The Ferrari F40, which happened to be that car, is considered one of the greatest cars ever created.
Maranello brand’s buyers are getting…younger?
Despite being the world’s most famous car brand, Ferrari is known for serving an older clientele.
In fact, one of the few issues it has ever faced is appealing to the younger generation.
But it appears that that trend may be about to change.
Company CEO, Benedetto Vigna, revealed a startling statistic about the brand.
In an interview with CNBC, he shed some light on the evolution of the marque’s clientele.
“40 percent of the new clients are below 40 years,” Vigna was quoted as saying.
“I don’t know for other brands, but for us, it is an achievement that is thanks to our team,” he went on.
This is an impressive achievement for the marque, especially in such a short space of time.
18 months ago, Vigna said that just 30 percent of its buyers were under the age of 40.
That means Ferrari has managed to increase their under-40 clientele by 10 percent in just under two years.
And with the prancing horse planning to unveil its first fully electric car this year, that trend may well continue.
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Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
