Apple CEO, Tim Cook, recently unveiled the new iPad and the new Pencil Pro during an event dubbed ‘Let Loose’.
While most people focused on these new tech products, keen-eyed sneakerheads spotted something else, namely an interesting pair of sneakers worn by Tim Cook himself.
As it turns out, these sneakers were created by Nike for Apple, and there’s a very good reason why Tim Cook decided to wear them during the unveil.
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When you boil it down, the whole point of the new iPad (which, by the way, still doesn’t have a native calculator app, despite rumors) is that you can use it for everything.
All kinds of features and apps are in one place, enhanced even further by the new Pencil Pro.
This is particularly useful for designers, another point that Apple heavily stressed during the event, and that is also why Tim Cook chose to wear these sneakers.
It’s because they were designed using nothing but an iPad and the Apple Pencil.
Based on the iconic Air Max 1 ’86 and produced by Nike specifically for this occasion, the sneakers feature a white upper, a multi-colored speckled mudguard, and Apple’s flagship rainbow color palette around the ‘Swoosh’ logo.
The cherry on top of the cake is the tongue, which reads ‘Made on iPad’ underneath the Nike logo.
The bad news is that this is a one-off pair, they’re not for sale, and there won’t be a general release either.
But you never know, maybe one day, a few years (or decades) from now, they’ll resurface on an auction site and sell for a record-breaking amount of money.
It’s happened before.
A pair of never-released Apple sneakers once sold for $50,000.
