Dwayne Johnson joins the board of TKO and is awarded huge payday
- Dwayne Johnson is now finally legally known as ‘The Rock’
- He signed a new agreement with the WWE
- He received a stock award valued at $30 million and royalties linked to the name
Published on Jan 24, 2024 at 3:26 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Jan 25, 2024 at 1:26 PM (UTC+4)
Edited by
Adam Gray
You may have known him as the moniker for years, but Dwayne Johnson can now finally legally be known as ‘The Rock’.
The now legal owner of the name, The Rock signed a new agreement with the professional wrestling organization, World Wrestling Entertainment (WWE).
As part of the agreement, the Hollywood star will join the board of the TKO Group.
READ MORE! Dwayne Johnson’s net worth is actually way more than you would ever guess
The TKO Group is the umbrella brand that covers both WWE and the Ultimate Fighting Championship (UFC).
TKO is said to be awarding Johnson a stock award valued at $30 million, vesting over time.
He’s already incredibly wealthy with a sprawling estate the size of a small town.
What’s more, his incredible car collection features a rare Pagani Huayra.
The moniker, as well as bringing royalties for merchandise associated with it, also has sentimental significance for the former WWE Superstar – who’s incredibly close to his family.
It was coined from the name of his father, Rocky Johnson, who was also a WWT Hall of Famer.
Alongside his partner, Tony Atlas, he was one of the first black WWE champions in its history.
But, far from being a nepo baby, alongside his wrestling career, he’s an actor and producer, owning Seven Bucks Productions.
He also branched out with tequila brand Teremana Tequila, energy drink company ZOA Energy, the Project Rock apparel brand, and the United Football League.
TKO chief executive Ariel Emanuel made a statement.
“I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s board,” he said.
“Dwayne brings an incredible track record of creating content and building globally recognised consumer brands, and he will play a key role in realising our ambitions for TKO.”


Johnson’s board appointment is effective from Tuesday.
The brand claims that bringing him on board signifies its “commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE”.
Johnson, who began his wrestling career with WWE almost 30 years ago in 1996, is rumored to be competing at this year’s WrestleMania.
“I’m very motivated to help continue to globally expand our TKO, WWE and UFC businesses as the worldwide leaders in sports and entertainment – while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences,” he commented on the news.
“I’ve been there, I’m still there and this is for them.”
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All Supercar Blondie contributors undergo editorial review and fact-checking to ensure accuracy and authority in automotive journalism. After gaining her BA Hons in French and English at the University of Nottingham, Amelia embarked on a vocational diploma from the National Council for the Training of Journalists (NCTJ). This led to numerous opportunities, from interning at Vogue to being on the small team that launched Women’s Health magazine in the UK, which was named the PPA Consumer magazine of the year for three years running. As Health, Beauty and Fitness editor, Amelia personally received a Johnson & Johnson Award and was shortlisted for both PPA and BSME titles. Since then, Amelia has created content for numerous titles and brands, including the Telegraph, 111 Skin, Waitrose, Red magazine, Stylist, and Elle, as well as being Head of Content at Vitality and Editor in Chief at INLondon magazine. “My superpower is translating technical jargon about the mechanical workings of a supercar into a relatable story you’ll want to share with your friends after you’ve read it.” After joining the SB Media family as a senior journalist in September of 2023, Amelia’s role has evolved to see her heading up the SEO output of the editorial team. From researching the most ‘Google-able’ key terms to producing evergreen content - it’s been a time of hard work, growth, and success for the editorial team and the Supercar Blondie website. “I like to think of myself as a ‘method journalist’. In other words: I live and breathe whatever I am writing about. When writing about fitness, I trained as a personal trainer, and as a beauty editor, I completed an ‘expert’ in scent diploma with the Fragrance Foundation. “During my tenure at Supercar Blondie, however, I did something I never thought possible: I passed my driving test at the age of 36. One day I’d love to train as a mechanic to better understand what happens under the hood, too. “My sweet spot is providing readers with a ‘takeaway’ (read: something new they didn’t know before) after reading every one of my stories. While I don’t claim to be an expert in the automotive world, I know the experts and bodies in the field to rely on to provide our readers with an informative and thought-provoking story every time they visit the site.”