HBO’s ‘The Penguin’ drives surge in demand for the purple Maserati
- There’s been a massive uptick in searches for ‘purple Maserati’
- It’s all down to the release of HBO’s ‘The Penguin’
- Per the comic-book villain: “Technically, it’s plum”
Published on Nov 14, 2024 at 9:20 AM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Nov 14, 2024 at 4:04 PM (UTC+4)
Edited by
Kate Bain
Forget the Batmobile and James Bond’s fleet of gadget-filled rides; the purple ‘Penguin Maserati’ is now all the rage thanks to HBO’s The Penguin.
There has been a 45 percent increase in searches for ‘purple Maserati’ since its release.
Not only that, searches for ‘purple car’ have gone up by over 243k in the last month.
Although, per the comic-book villain: “Technically, it’s plum.”
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The purple ‘Penguin’ Maserati
Searches for the purple ‘Penguin Maserati’ have risen by 70 per cent over the last month, per Auto Trader.
There has, of course, been a particular interest in purple-hued Maseratis since the series’ release, too, with a 45 percent increase in searches reported.
The critically acclaimed HBO series has been hotly anticipated by DC fans.
Following the events of The Batman, the series explores the rise to power of Oswald ‘Oz’ Cobblepot, aka The Penguin, in Gotham City.
Oz, played by Hollywood favorite, Colin Farrell, can be seen driving a purple (plum) Maserati Quattroporte throughout the series.
It’s thought that the regal hue is supposed to represent his deep desire to be seen as ‘royalty’ and project status and success within Gotham.
If a car costing north of six figures is out of the budget for most, searches for ‘purple car’ have upped by over 243k in the last month too.
“Batman and his villains are some of the most iconic characters in comic book history,” editorial director Erin Baker said.
“The Penguin has received rave reviews from fans and critics alike.
“It’s not surprising the demand for purple cars and Maseratis has piqued the interest of comic book fans and viewers.”
Other movie automobiles
Cultural zeitgeist goes hand in hand with consumer car behaviour – like Batman’s fully functional Tumbler and this James Bond-inspired Jaguar C-X75 supercar that has been turned into a street-legal one-off.
Brightly coloured cars gained popularity following ‘Barbiecore’ – like the bright pink mystery McLaren 570s that hasn’t moved from a London hotel in four years.
“It’s exciting to see colourful cars begin to regain popularity as our roads have been devoid of colour in recent years,” Baker added.
In fact, Mansory just last month unveiled a new Mercedes G-Wagen you need sunglasses to look at.
London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.
