MrBeast reveals enormous production scale behind single video in behind-the-scenes footage
- MrBeast has revealed the massive production scale revealed each video he makes
- And it seems he’s come a long way since his beginnings of counting to 100k in one of his first posts
- The large team monitoring numerous screens and server racks is evidence of the average $2.5 million he spends per video
Published on Apr 24, 2024 at 5:54 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Apr 25, 2024 at 6:58 PM (UTC+4)
Edited by
Tom Wood
MrBeast previously claimed he’s ‘not rich’ despite raking in between $600 and $700 million a year – and the massive production scale revealed in this new video could be why.
The behind-the-scenes footage revealed the massive scale of the production for a single one of the content creator’s videos.
It shows a large and buzzy team keeping an eye on several screens and server racks.
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It is MrBeast’s ability to visualize and bring to life these ambitious and engaging projects that has made him one of the most successful YouTubers in the game.
MrBeast himself said he makes about $5 million per video in YouTube earnings alone, equating to an average $6.2 million a month in 2023 from YouTube.
Despite the millions he makes, MrBeast lives in a zero-bedroom apartment.
Why? He claims to put all that money back into improving his content and continuously taking it to the next level.
MrBeast became the world’s most subscribed individual YouTuber, and the second overall after an Indian production company, with a clever strategy.
When he first started, he didn’t have any money for videos, so he tried out a bunch of simple yet grueling challenges to go viral.
In one of his first videos, he literally counted to 100,000.
However, alongside six-figure price giveaways, he told the All-In Podcast that he spends an average of $2.5 million on each video.
But he said the cost is justified.
When somebody from the podcast told him that’s like ‘making an independent film every two weeks,’ MrBeast said he thinks the budget is high but not unreasonable.
“I don’t think it’s that crazy. They [the videos, ed.] get 100 million views in seven days,” he said.
“If any other media, outside of social media, got that kind of viewership, the budget would be like 50x.”
It’s certainly working out for him.
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London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.
