There will be no shortage of wealth on show at this weekend’s Monaco Grand Prix.
With superyachts lining the harbor and Champagne parties taking place all over the place, it really is a playground for the rich and famous.
They like to take things to the extreme, too.
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It’s not considered proper etiquette flaunting your wealth, but if there’s one place on Earth where you can get away with it, it’s Monaco.
A Ferrari F40 hosted on the deck of a yacht steals the show, though.
Although there were only 1,311 F40s built by Ferrari, they’re a common sight in the sovereign city-state on the French Riviera.
Mind you, this is possibly the first time one has been hosted on the deck of a yacht.
There’s something about rich people wanting to park their cars in unusual places.
You may recall we recently wrote about an insane $48 million villa with its own supercar glass room.
Then there was that McLaren Senna which was hoisted into a $39m penthouse apartment on the 57th floor.
Madness.
As for this Ferrari F40, it has a different future, as putting it on a yacht is all part of a publicity stunt.
To be fair, they couldn’t have picked a better time to put the F40 on the Quinta Essentia, a lavish 180-foot-long yacht that cost in the region of $40 million.
The company behind the publicity stunt is Altr, a luxury online boutique that lets you buy fancy items using cryptocurrency.
It’s joining forces with Car & Car, an Italian dealer, to sell high-end vehicles on the platform.
Chances are, the Ferrari F40 will make an appearance on there, as there’s a dedicated “Cars” section on Altr’s website listed as “Coming Soon”.
It’s a bold stunt hosting a Ferrari on the deck of a yacht, but it’s one that’s likely to pay off, as it’s already got people talking.
