People are wondering why there’s a Ferrari F40 on the deck of a yacht in Monaco

There aren't that many things you can do to draw attention to yourself in Monaco, but hoisting a Ferrari onto the deck of a 180-foot-long yacht is one of them.

by | Published on 26th May 2023

There will be no shortage of wealth on show at this weekend’s Monaco Grand Prix.

With superyachts lining the harbor and Champagne parties taking place all over the place, it really is a playground for the rich and famous. 

They like to take things to the extreme, too.

READ MORE! Superyacht crashes into dock twice but it could have been a lot worse

It’s not considered proper etiquette flaunting your wealth, but if there’s one place on Earth where you can get away with it, it’s Monaco.

A Ferrari F40 hosted on the deck of a yacht steals the show, though.

Although there were only 1,311 F40s built by Ferrari, they’re a common sight in the sovereign city-state on the French Riviera.

Mind you, this is possibly the first time one has been hosted on the deck of a yacht.

There’s something about rich people wanting to park their cars in unusual places.

You may recall we recently wrote about an insane $48 million villa with its own supercar glass room.

Then there was that McLaren Senna which was hoisted into a $39m penthouse apartment on the 57th floor.


As for this Ferrari F40, it has a different future, as putting it on a yacht is all part of a publicity stunt.

To be fair, they couldn’t have picked a better time to put the F40 on the Quinta Essentia, a lavish 180-foot-long yacht that cost in the region of $40 million.

The company behind the publicity stunt is Altr, a luxury online boutique that lets you buy fancy items using cryptocurrency.

It’s joining forces with Car & Car, an Italian dealer, to sell high-end vehicles on the platform.

Chances are, the Ferrari F40 will make an appearance on there, as there’s a dedicated “Cars” section on Altr’s website listed as “Coming Soon”.

It’s a bold stunt hosting a Ferrari on the deck of a yacht, but it’s one that’s likely to pay off, as it’s already got people talking.



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Adam Gray is an experienced motoring journalist and content creator based in the United Kingdom. Using his media accreditation with motor manufacturers’ press offices, Adam test drives the latest cars and attends new vehicle press launches, producing written reviews and news pieces for supercarblondie.com. Before joining the Supercar Blondie team, Adam was Motoring Editor for Portfolio North magazine, North East Motoring Editor at Reach plc, and provided motoring content on a freelance basis to several lifestyle and business publications in the North of England. When he’s not behind the wheel of the latest car, Adam can be found at his local rink playing ice hockey or supporting his beloved Middlesbrough FC.

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