Audi very quietly changed its rear badges, but it’s very deceiving
- The ‘Progressive Red’ brand color seems out of place on the new Audi A5
- However, it’s usually reserved for S, RS, and R models
- Some have labeled the shift ‘confusing’
Published on Jul 19, 2024 at 7:58 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Jul 22, 2024 at 4:33 AM (UTC+4)
Edited by
Alessandro Renesis
The weirdest thing about the new Audi A5 is the red graphic rear badge on its tailgate.
The ‘Progressive Red’ brand color seems out of place.
And some have labeled the shift ‘confusing’.
The Audi rear badge
The red graphic is Audi Sport’s signature rhomb, which was previously exclusive to S, RS, and R models.
However, it seems like that’s all changed.
The new logo seems to suggest the A5 is a performance version when it actually isn’t.
However, the A5 isn’t the first of the German brand’s cars to feature a ‘deceptive’ rear badge.
The Q8 and latest A3 both featured the formerly exclusive red rear badge, too.
While many have considered it ‘brand dilution’ – it’s worth noting that it doesn’t actually come as standard.
On the A3 and Q8, for example, you have to upgrade to the S Line trim level, as the base versions don’t feature the Sport insignia.
Audi is in the midst of a lineup refresh by moving all cars with combustion engines to odd numbers and EVs to even numbers.
Other news
Speaking of EVs, Audi and SAIC’s first EV is due in 2025.
The partnership will shorten the development time by 30 percent with three new subcompact and compact EV cars coming to the market next year.
In other newness from Audi, the automotive brand has launched its most powerful car ever with 912hp.
What’s more, the A6 E-Tron Avant is redefining the future of luxury cars.
So much so, that you can unbelievably play video games through its headlights with its many projectors.
These animations can also serve as a greeting to occupants or warning symbols alerting other drivers on the road.
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London-based Amelia cut her journalistic teeth covering all things lifestyle, wellness and luxury in the UK capital. Fast-forward a decade and the experienced content creator and editor has put pen to paper for glossy magazines, busy newsrooms and coveted brands. When her OOO is on you can find her spending quality time with her young family, in the gym or exploring the city she loves.
