The ‘Lo Res Car’ promotional vehicle was mistaken for a ‘Yeezy Cybertruck’ and went viral

This is the ‘Lo Res Car’ – a unique one-off concept designed by a company that’s not even an automaker.

It is older than it looks, and it has nothing to do with Kanye West or Yeezy.

But, for whatever reason, several posts across social media called this the ‘Yeezy car’ or ‘Yeezy Cybertruck’.

Even though the car has totally different origins, with the internet being as it is, the post still went viral.

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Introducing Lo Res Car concept

The first thing we should point out is that this concept, called the Lo Res Car, is older than the Cybertruck.

When the car went viral due to its fabricated association with Kanye West – first a few months ago and then again more recently – many commenters noticed the visual similarities with Tesla’s Cybertruck.

But while the Lo Res Car was unveiled in 2016, the first Cybertruck prototype was unveiled three years later, in 2019.

The company behind it isn’t even an automaker, Lo Res Car is a design exercise for an award event created by United Nude, a streetwear and clothing company.

The Lo Res is made using 12 polycarbonate panels, and designed to look like it’s a single block of carbon with no doors, roofs or windows.

Supercar Blondie’s Alex Hirschi has actually driven it, and it looks even more alien spaceship-like in the metal.

How the Lo Res went viral as ‘Yeezy car’

One of the things about the internet is that sometimes images, videos and stories go viral, and no one is sure why.

Kanye West, or ‘Ye’, as he wants to be called these days, has never actually said anything about this car.

Yet, for whatever reason, at some point, somebody shared Instagram reels showcasing the car and calling it ‘the $1.5 million Yeezy Cybertruck’, and it just went viral.

By the way, the car is worth nowhere near $1.5 million.

The first and only time it was sold it ‘only’ fetched $111,111.

Kanye West’s partnership with Adidas ended two years ago, and the German sportswear company has retained the rights to just about everything Yeezy-related they’d created until that point apart from the ‘Yeezy’ name.

Kanye has recently sold and marketed new Yeezy products but, whatever else he may sell in the future under the Yeezy brand, it certainly won’t be this car.