Maserati’s new customization program means nothing is off limits
- Maserati has launched a new customization program
- It will allow customers to make completely bespoke vehicles
- To launch the program, Maserati unveiled a custom MC20 Cielo
Published on Mar 28, 2025 at 6:47 AM (UTC+4)
by Claire Reid
Last updated on Mar 28, 2025 at 6:41 PM (UTC+4)
Edited by
Kate Bain
Maserati has launched a new customization program called Officine Fuoriserie Maserati where you can turn your dream car into a reality.
The new program will give customers more freedom than ever when it comes to customizing their vehicles.
“The attention to detail and needs of those who decide to buy a Maserati is what distinguishes us,” CEO Santo Ficili said.
The luxury marque launched the new program by revealing an exclusive MC20 Cielo with the tagline: ‘Less is more…?’
The new Maserati customization program is split into two parts
Luxury car brands, such as Rolls-Royce and Bugatti, are known for allowing their customers to take control of how their new car will look – from its paintwork to its interiors.
In fact, Bugatti boss Mate Rimac says that the average customer spends an extra $500,000 on customizations.
Much like other high-end marques, Maserati allows customers to modify and customize their new vehicle as they see fit.
But now, it has taken that one step further with its Officine Fuoriserie Maserati customization program.
The program splits into two categories. The first offers two customizable collections: Fuoriserie Corsa and Fuoriserie Futura, and the second offers a fully bespoke customization experience.
Fuoriserie Corsa will offer new customization options based around various colors and liveries from Maserati’s impressive racing heritage.
There’s also customizable options for the interiors, including ‘more heritage-based leather colors’ as well as vegan leather.
Meanwhile, Fuoriserie Futura is geared towards ‘futurists, fans of technology and new materials, people who welcome and encourage every change with enthusiasm and energy’, according to a press release from the automaker.
Its based around the concept of material and ‘chromatic experimentation’ and will use new materials from derived from interior design, product design and the sportwear industry.
The marque unveiled a bespoke MC20 Cielo
The other strand of the Officine Fuoriserie Maserati customization program is the tailor-made full-hit – creating completely bespoke one-off Maserati vehicles.
The customer will work alongside the marque’s creative department to ensure that their new set of wheels is as unique and individual as they are.
As part of the creation process, the customer will be sent physical examples so they can get a proper look and feel for how the finished vehicle might look.
To launch the new program the carmaker unveiled a slick-looking bespoke MC20 Cielo Less is More…? one-off car.
The vehicle has a custom paint job that mixes Blu Corse Matte with a glossy livery of geometric shapes inspired by the Bauhaus art movement.
The carmaker explained that the MC20 Cielo Less is More…? is a unique model that was specially built for one of its customers – showcasing how the new program will work.
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
