This watch looks like it’s made from LEGO but it costs the same as a VW Golf
Published on Dec 17, 2022 at 3:30 PM (UTC+4)
by Alessandro Renesis
Last updated on Dec 17, 2022 at 8:55 PM (UTC+4)
Edited by
Kate Bain
This is the H Moser Genesis, an expensive watch that looks like it’s made from LEGO.
We shouldn’t be surprised: this is the same watch brand that literally crafted a timepiece out of cheese.
READ MORE: A closer look at Eminem’s insane custom gold Rolex
The lovely designers and engineers at H. Moser are obviously mad – and we love them for it.
In addition to having a crazy design, this watch also has an insane name.
CHECK THIS OUT!
It is known as the ‘01100111 01100101 01101110 01100101 01110011 01101001 01110011’.
We’re not making this up.
It translates to ‘Endeavour Centre Seconds Genesis’ in binary code.
We’re going to call it the ‘Genesis’ to keep it simple.
The 40mm case is made from titanium and steel and decorated with a 3D-printed, LEGO-like bezel around it.
The Pacman-style maze dial is painted using a combination of satin grey and Vantablack, a special type of material that absorbs 99 percent light.
H. Moser has already used this material before on more than one occasion.
Earlier this year, the company made a watch using this material for everything from the dial to the case.
It is (almost) literally invisible.
Just like every other H Moser watch, the Genesis is expensive.
Production is limited to 50 pieces and the price tag is CHF 27,000.
That’s about $29,000 USD.
About H. Moser
H. Moser & Cie. – often shortened to ‘H Moser’ – is an independent watch manufacturer based in Switzerland.
Even though H. Moser can trace its roots back to a Russian watch company from the 1800s, the company as we know it was launched in 2002.
It specializes in high-end watches with top-notch complications and, on occasion, quirky features.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
