This H. Moser watch is literally made out of cheese and costs $1 million
Published on Aug 29, 2022 at 6:57 PM (UTC+4)
by Alessandro Renesis
Last updated on Aug 29, 2022 at 6:57 PM (UTC+4)
Edited by
Kate Bain
This is the H. Moser Swiss Mad watch, and the case around the dial is literally made from cheese.
What could be more Swiss than a $1 million watch made of cheese?
READ MORE: The world’s most expensive Apple Watch case has over 400 diamonds
The H. Moser timepiece features a red fumé dial with white lacquer marker and hands.
Around the dial, you’ll find a 39 mm white gold case and a three mm thick ring made of high-end Vacherin Mont d’Or cheese.
CHECK THIS OUT!
In order to make the watch case durable, H. Moser added resin to create a composite material that wouldn’t melt or fall apart.
In other words, you can wear this watch and you won’t have cheese around your wrist once you remove it.
The watch is a ‘Piece Unique’, which means there’s only one.
And it also means it has an eye-watering price tag of over $1 million.
The exact price of the H. Moser timepiece is 1,081,291 Swiss Francs, a reference to the founding date of Switzerland: August 1st, 1291.
If you’re lactose intolerant, don’t worry, there’s also ‘cheese-free’ model called the Venturer Swiss Mad.
It is basically the same exact watch except it doesn’t have the ring of cheese.
The retail price is $21,500 and production is limited to 50 pieces.
H. Moser is a well-respected watch brand that successfully combines serious watch-making skills with some fun.
Mind you, this watch is more than just a quirky addition to the brand’s line-up.
It is also a metaphorical picket sign.
A few years ago, the manufacturer said it would remove the ‘Swiss Made’ label as a form of protest against the laws that regulate Swiss watch making.
According to the company, the requirements to obtain the ‘Swiss Made’ label were simply too lenient and it argued this penalized the industry.
The company has since followed through on that promise, removing the ‘Swiss Made’ label from the dial of most of their timepieces.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
