ALEX HIRSCHI

Originally hailing from a small town in Queensland, Australia, Alex’s passion for driving came from hours of sitting in the back seat of her parents’ car en route to the nearest city. After moving to the UAE in 2008 she worked as a radio talk show host for five years before moving into social media. She used her growing social platform to share her passion for the rarest and coolest cars through a relatable lens that redefined automotive content - and followers couldn’t get enough. As her following continued to grow, she founded Supercar Blondie with her husband, Nik, in Dubai in 2017. Eight years on, and with a team of 65 people working for the brand across the globe, the one-time influencer is a bona fide entrepreneur. Her access to some of the rarest and coolest cars on the planet remains unparalleled - and that sparked an idea for Alex and Nik in 2024. There was something missing in the market - access to the rarest and coolest cars from the comfort of home. SBX Cars SBX Cars is now a global leader in premium car auctions, it brings together the rarest and most collectible vehicles from around the world, connecting buyers to global sellers, manufacturers, and collectors.