Mercedes-Benz building luxury tower inspired by its cars in groundbreaking project

  • Mercedes-Benz is dipping its toes into real estate
  • It’s collaborating with Binghatti to create a residential tower
  • The luxury developer recently launched a Bugatti apartment block too

Published on Dec 08, 2023 at 6:20 PM (UTC+4)
by Andie Reeves

Last updated on Dec 11, 2023 at 1:31 PM (UTC+4)
Edited by Alessandro Renesis

Mercedes-Benz building luxury tower inspired by its cars in groundbreaking project

Soon you’ll be able to live in luxury at Mercedes-Benz Places.

Like other rival manufacturer, Mercedes is moving into the world of real estate.

The residential tower will be the epitome of luxury, inspired by Mercedes-Benz design and shaped like a huge rocket.

READ MORE: Bugatti’s first-ever residences lets you drive your supercar up to your apartment 

The company is collaborating with Binghatti to bring this huge block of top-end apartments to life.

Binghatti is known for its extravagant builds having recently launched Bugatti Residences.

This project is part of a growing trend of luxury brands expanding their empires to include grandiose residential towers.

Mercedes-Benz Places will be situated in the heart of Downtown Dubai.

It will be neighbored by other iconic buildings such as the Burj Khalifa and Dubai Mall.

Mercedes-Benz Places will feature 65 storeys, spread over a height of 1,118 feet.

As expected, the apartments will be high-end, opulent, and well-designed.

“Our goal with our first branded real estate residential tower is to create desirable grounds that embody our brand’s DNA and provide our customers with a place to arrive, unwind, and call home,” Britta Seeger, a spokesperson for Mercedes-Benz, said.

Binghatti has released a rendering of the building, and it’s every bit as lavish as you’d think.

The curved, cone-like shape is covered in LED lights shaped like the Mercedes trademark three-pointed star.

What one can expect to pay for an apartment here is yet to be disclosed.

If the price of a spot at Bugatti Residences is anything to go on, buyers will be looking at paying at least $5.2 million.

At Bugatti’s apartment block, each property comes with a car lift to reach a private glass-doored garage.

We can only imagine what Binghatti has in store for Mercedes-Benz Places.

If you’re hoping to nab an apartment you’ll have to wait a bit.

Construction will begin in January 2024 after a big launch party.

# Tags - Luxury


Andie Reeves

Andie is a content writer from South Africa with a background in broadcasting and journalism. Starting her career in the glossy pages of Cosmopolitan and Marie Claire, Andie has a broad portfolio, covering everything from sustainability solutions to celebrity car collections. When not at her laptop Andie can be found sewing, recording her podcast, taking board games too seriously or road-tripping in her bright green Kia.