MrBeast reveals enormous production scale behind single video in behind-the-scenes footage
- MrBeast has revealed the massive production scale revealed each video he makes
- And it seems he’s come a long way since his beginnings of counting to 100k in one of his first posts
- The large team monitoring numerous screens and server racks is evidence of the average $2.5 million he spends per video
Published on Apr 24, 2024 at 5:54 PM (UTC+4)
by Amelia Jean Hershman-Jones
Last updated on Apr 25, 2024 at 6:58 PM (UTC+4)
Edited by
Tom Wood
MrBeast previously claimed he’s ‘not rich’ despite raking in between $600 and $700 million a year – and the massive production scale revealed in this new video could be why.
The behind-the-scenes footage revealed the massive scale of the production for a single one of the content creator’s videos.
It shows a large and buzzy team keeping an eye on several screens and server racks.
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It is MrBeast’s ability to visualize and bring to life these ambitious and engaging projects that has made him one of the most successful YouTubers in the game.
MrBeast himself said he makes about $5 million per video in YouTube earnings alone, equating to an average $6.2 million a month in 2023 from YouTube.
Despite the millions he makes, MrBeast lives in a zero-bedroom apartment.
Why? He claims to put all that money back into improving his content and continuously taking it to the next level.
MrBeast became the world’s most subscribed individual YouTuber, and the second overall after an Indian production company, with a clever strategy.
When he first started, he didn’t have any money for videos, so he tried out a bunch of simple yet grueling challenges to go viral.
In one of his first videos, he literally counted to 100,000.
However, alongside six-figure price giveaways, he told the All-In Podcast that he spends an average of $2.5 million on each video.
But he said the cost is justified.
When somebody from the podcast told him that’s like ‘making an independent film every two weeks,’ MrBeast said he thinks the budget is high but not unreasonable.
“I don’t think it’s that crazy. They [the videos, ed.] get 100 million views in seven days,” he said.
“If any other media, outside of social media, got that kind of viewership, the budget would be like 50x.”
It’s certainly working out for him.
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All Supercar Blondie contributors undergo editorial review and fact-checking to ensure accuracy and authority in automotive journalism. After gaining her BA Hons in French and English at the University of Nottingham, Amelia embarked on a vocational diploma from the National Council for the Training of Journalists (NCTJ). This led to numerous opportunities, from interning at Vogue to being on the small team that launched Women’s Health magazine in the UK, which was named the PPA Consumer magazine of the year for three years running. As Health, Beauty and Fitness editor, Amelia personally received a Johnson & Johnson Award and was shortlisted for both PPA and BSME titles. Since then, Amelia has created content for numerous titles and brands, including the Telegraph, 111 Skin, Waitrose, Red magazine, Stylist, and Elle, as well as being Head of Content at Vitality and Editor in Chief at INLondon magazine. “My superpower is translating technical jargon about the mechanical workings of a supercar into a relatable story you’ll want to share with your friends after you’ve read it.” After joining the SB Media family as a senior journalist in September of 2023, Amelia’s role has evolved to see her heading up the SEO output of the editorial team. From researching the most ‘Google-able’ key terms to producing evergreen content - it’s been a time of hard work, growth, and success for the editorial team and the Supercar Blondie website. “I like to think of myself as a ‘method journalist’. In other words: I live and breathe whatever I am writing about. When writing about fitness, I trained as a personal trainer, and as a beauty editor, I completed an ‘expert’ in scent diploma with the Fragrance Foundation. “During my tenure at Supercar Blondie, however, I did something I never thought possible: I passed my driving test at the age of 36. One day I’d love to train as a mechanic to better understand what happens under the hood, too. “My sweet spot is providing readers with a ‘takeaway’ (read: something new they didn’t know before) after reading every one of my stories. While I don’t claim to be an expert in the automotive world, I know the experts and bodies in the field to rely on to provide our readers with an informative and thought-provoking story every time they visit the site.”
