Netflix looks set to become part of the Grand Theft Auto family with a new GTA game potentially on the horizon from the streaming giant.
Designed as a spin-off ahead of the release of the long-awaited GTA 6 trailer, the new game comes with a crucial advantage when compared to its console counterpart.
This new game looks set to be a separate mobile game spinoff, which means smartphone gaming is currently the only method to access Netflix Games via its mobile app.
This means you could literally play this game everywhere, including on your way while riding the metro.
However, reports suggest that Netflix hopes to expand its library to include games streamed through a TV, PC or other gaming devices.
Reports have revealed that the service recently acquired several game development studios.
Its hope is to include more mainstream games and franchises.
But as well as homegrown titles and IP, plans are underway to release an action-adventure GTA game per the Wall Street Journal.
The service recently acquired several game development studios.
The streaming platform is in talks with the automotive gaming franchise’s publisher, Take-Two interactive software about a licensing deal.
What kind of game it would be remains unclear.
Games are tied into Netflix subscriptions for groundbreaking watchable content rather than being standalone purchases.
As of 20 September these games have been downloaded 70.5 million times total.
This is up from 30.4 million from last September, according to app tracker Apptopia.
Fewer than 1% of Netflix 238 million subscribers play its games on a daily basis with most games available elsewhere.
It’s a fraction of the hundreds of millions of downloads for game companies such as Roblox and Activision, publisher of Candy Crush Saga.
An analyst told the WSJ that Netflix has already spent $1 billion on entering the AAA gaming market.
It’s in the process of hiring executives to oversee the expansion – as well as looking for an AI expert with a salary of $900K.
It remains to be seen whether their investment will pay off or if it already is.
The hope is that the new offering will attract subscribers.