Rihanna turns $670,000 Flying Tourbillon watch into a choker
Published on Jun 22, 2023 at 5:44 PM (UTC+4)
by Alessandro Renesis
Last updated on Jun 26, 2023 at 9:48 AM (UTC+4)
Edited by
Kate Bain
Rihanna has been spotted wearing a watch around her neck at Pharrell William’s first Louis Vuitton show.
And yes, she was wearing the watch on her neck, but there’s a very good reason for that.
READ MORE: A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII
First of all, let’s give you some context.
Pharrell Williams, record producer and R&B singer, was hired by Louis Vuitton to replace the late designer Virgil Abloh as the brand’s Men’s Creative Director.
It was a big occasion for Louis Vuitton and a big deal for Pharrell Williams.
The multi-platinum artist has already worked with fashion brands in the past, but this is different.
This isn’t a glorified co-branding marketing operation, this means he’ll be running the show, literally, at Louis Vuitton.
As Pharrell and his models walked the catwalk at the Paris Fashion Show, fans and attendees spotted Rihanna and a swathe of other celebrities including NBA star LeBron James, and Rihanna’s partner A$ap Rocky.
Fans couldn’t help but notice Rihanna’s necklace because it was big and flashy, and also because it was a bit weird and unusual.
This is because her ‘necklace’ is actually a Jacob & Co. Brilliant Tourbillon timepiece.
It’s adorned with 338 baguette-cut white diamonds, and it’s worth almost $700,000.
You’d be tempted to think this was just a publicity stunt on the part of watchmaker Jacob & Co… and you’d be right.
But only partly.
While it is true that Jacob and Rihanna came up with this idea for marketing purposes, the watch is actually available.
You can buy it and wear it around your neck.
Provided you’ve got three quarters of a million dollars to spend on a watch, that is.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
