A closer look at the $72k Jacob watch worn by Rihanna at Super Bowl LVII

A case made from rose gold, 251 diamonds around the bezel and 30 diamonds on the crown - Check out Rihanna's limited-edition Jacob & Co.

by | Published on 13th Feb 2023

We can’t stop talking about Rihanna’s half-time show at Super Bowl LVII.

From the show-stopping performance to the mind-blowing outfit, including the $72,000 Jacob watch, there’s a lot to unpack here.

READ MORE: Jacob teams up with Cristiano Ronaldo to unveil new $780k diamond-studded watch

Rihanna took the stage wearing a bright red Loewe jumpsuit complete with matching Solomon sneakers and a red diamond watch courtesy of Jacob & Co.

In true Jacob style, the watch comes in with a resounding name and hundreds of diamonds.


Dubbed ‘Brilliant Skeleton Northern Lights’, the timepiece features a rose gold case and bezel, decorated with 251 round-cut diamonds.

And that’s not the end of the story, because there are 30 more diamonds on the crown.

With an MSRP of $72,000, this is actually one of the least expensive watches from the Brilliant Skeleton Northern Lights line-up.

However, production is limited to 101 pieces, and the price was already going up even before the Super Bowl show.

At the time of writing, there is only one model available on Chrono24, the world’s most popular watch marketplace.

But now that everyone’s seen the watch on Rihanna’s wrist at Super Bowl, it’s only a matter of time before more units pop up for sale in the secondary market.

About the Super Bowl LVII – Rihanna, Patrick Mahomes and more

Patrick Mahomes’ stellar performance helped Kansas City Chiefs beat the Philadelphia Eagles at Super Bowl LVII.

This is the second Super Bowl win in four years for the Chiefs and Mahomes.

As for the half-time show, it was all about Rihanna and her performance.

The star shone ‘bright like a diamond’ at the half-time show performing classic songs from her repertoire including ‘Umbrella’.

The artist also revealed that she was pregnant by debuting her baby bump during the show.

The Barbadian singer, 34, has been in a relationship with American rapper ASAP Rocky since May 2021.

In May 2022, the couple welcomed their first child, a baby boy, yet to be publicly named.



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Experienced content creator with a strong focus on cars and watches. Alessandro penned the first-ever post on the Supercar Blondie website and covers cars, watches, yachts, real estate and crypto. Former DriveTribe writer, fixed gear bike owner, obsessed with ducks for some reason.

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