Apple changed the way we look at everyday technology with its design-first approach to tech.
Today, Apple is one of the world’s most valuable companies, but its beginnings were humble to say the least.
Apple was founded in 1976 by two Steves – Steve Jobs and Steve Wozniak.
The former is one of the most recognizable icons of our time, while the latter keeps a low profile.
But the one thing they had in common, other than their first name, was the fact they were both not exactly what you’d call ‘rich’.
They used Steve Jobs’ parents home in Los Altos, California as the HQ for the company, using mostly the bedroom and the garage as their main base of operations.
To finance Apple, Steve Wozniak sold his HP-65 calculator, which was the most high-tech calculator at the time, and Steve Jobs sold his Volkswagen Bus.
They got around $1,300, equivalent to $7,200 in today’s money, and that was enough to start the business.
This is because the Apple I, their first product, was designed and hand-built entirely by Steve Jobs and Steve Wozniak.
As most people might expect, Jobs mostly focused on the design while Wozniak physically put the computer together.
The investment paid off.
For starters, the Apple I was extremely expensive to buy, coming in with a $666.66 price tag, which is $3,700 when adjusted for inflation.
This is hardly surprising – Apple routinely sells products that are more expensive than competition.
The Apple Vision Pro is a great example.
But more importantly, the Apple I kick-started the brand.
Today, Apple generates between $300 billion and $400 billion in revenue every year.
This probably explains why its CEO, Tim Cook, spends so much on personal security each year.